Fractional CMO Services & Marketing ConsultancyLet’s talk about your next chapter ↗

Marketing strategy & comprehensive marketing plans

A plan with purpose.
A roadmap for growth.

Marketing strategy sessions and comprehensive marketing plans, customized around your law firm or service business, ideal clients, goals, and resources.

Explore your options ↓
Julie Fisher wearing glasses and holding a business roadmap
A clear direction for the decisions, priorities, and people moving your marketing forward.

The approach

Every marketing decision
needs a reason.

Before recommending another channel or campaign, I look at the business behind it. Who are you trying to reach? What makes your services worth choosing? Where do clients and referrals come from? What is using resources without supporting your goals?

We connect audience insight, brand positioning, content, channels, business development, budget, and measurement. We also assess where AI and marketing automation can support your goals and team capacity. The result is a practical direction you can use with your team or vendors—and adjust as the business grows.

Ways to work together

Focused guidance.
Or a plan built for you.

Choose the level of support that fits your time, experience, and current marketing needs.

Option 1 · Two hours

Marketing strategy session

A focused, one-to-one working session for owners who want expert guidance and a clear way to develop their own marketing plan.

$150Two-hour session · Team members may join

What we can work through

  • Your goals, current marketing, and the challenges holding you back.
  • Audience targeting, positioning, messaging, or content direction.
  • Channel choices, referral opportunities, budgets, or a specific business development question.

What you take away

A prioritized, actionable roadmap and a free branded marketing plan template to build on. You gain a better understanding of what to do, why it matters, and where to focus first.

A good fit: You want to learn, make decisions, and carry the planning work forward yourself.

Discuss a strategy session ↗

Option 2 · 30-day buildout

Comprehensive marketing plan

A branded, customized marketing strategy and plan developed by me around your business, audience, goals, budget, and competition.

From $1,500Full-service plan development

What the plan can cover

  • Audience segmentation, client personas, and market opportunities.
  • Competitive positioning, value proposition, core messaging, and content direction.
  • Marketing channels, referral development, and strategic partnerships.
  • Lead generation and business development priorities.
  • AI and marketing automation opportunities, with priorities for tools, workflows, and human review.
  • Budget allocation, measures of success, and a practical action roadmap.

What you take away

An editable plan you own, with a shared direction for your team and marketing vendors. You contribute business insight throughout; I develop the strategy and build out the document.

A good fit: You need the plan developed for you and want more depth than a single session provides.

Discuss my marketing plan ↗

Before you decide

A few useful answers.

Is every marketing plan the same?

No. The plan is comprehensive in how it connects your marketing, but the priorities and detail are customized to your stage of business, resources, opportunities, and goals. We agree the scope before starting.

Does a plan include ongoing implementation?

The engagement delivers your strategy and plan. You can implement it with your own team or vendors. If you want ongoing leadership, execution support, or oversight, we can discuss a separate fractional CMO engagement.

How much does a marketing plan cost?

A focused two-hour Marketing Strategy Session is $150. A comprehensive, customized marketing plan starts at $1,500. The final scope depends on your goals and the deliverables you need. If you need help identifying the right priorities and scope first, the three-week Growth Blueprint is $1,250 and results in a prioritized roadmap.

Explore the Growth Blueprint →
Do you guarantee marketing results?

No. Results depend on your market, offer, resources, timing, and the work itself. Any agency that promises guaranteed results isn't being honest with you. We agree on objectives and the measures that fit your plan, then use what we learn to guide next steps.

Client case study →Who I serve →FAQs →

Your next chapter starts with a conversation

Let’s give your marketing
a clearer direction.

Tell me where your business is today—and where you want it to go.

Book a free consultation ↗A complimentary one-hour conversation. No obligation.