Your marketing may not be underperforming because the tactics are bad. The problem may be that they are not aimed at the same buyer. I have been in marketing for a good minute, and one pattern has followed me throughout my career: marketing problems are usually evaluated one tactic at a time. If a digital campaign underperforms, we look at targeting or creative. If an event does not generate enough leads, we question the sponsorship. If the website is not converting, we look

One year ago I launched The CMO Marketing Mindset with a simple goal: create a space for real conversations about marketing strategy and business growth. Now, 1,059 subscribers later, I'm sharing the biggest lesson from year one, the new direction for the newsletter, and where this next chapter is headed.

Business development still works because relationships still matter. This article explores why referrals remain a powerful growth source and how intentional follow-up, smarter relationship targeting, and better tracking can turn connections into measurable business opportunities.

More leads are not always the answer. This article breaks down seven marketing gaps, from strategy and client persona to intake, follow-up, and sales alignment, that can keep law firms and small to mid-sized businesses from turning marketing activity into better clients and stronger revenue.

Marketing theater is paramount to The Emperor’s New Clothes tale for small to mid-sized business owners . Shiny profit frameworks that promise clarity and growth, then leave owners confused, blamed, and overpaying. This article shows what it is, red flags you can spot, and what real strategic SMB marketing support looks like.