LAW FIRM & BUSINESS GROWTH
Clients we
work with
I partner with owners, managing partners, and marketing teams who are ready to treat marketing like a growth engine, not as a list of tasks.
Whether you’re launching a new venture or leading an established firm, my role as your fractional CMO is to bring clarity, structure, and execution to your marketing. Let's get you back to focusing on running the business.
"I've never met a business that couldn't be marketed better. Some just take more coffee than others." Julie Fisher, Fractional CMO
TRUSTED BY LEGAL AND PROFESSIONAL SERVICE-BASED BUSINESSES
B2C Law Firms
Legal Services
Medical Offices
Non-profits
Consultants
Contractors
New business & law firm owners
You have a vision, a passion, a skill or education, and now you’re stepping into the entrepreneurial seat. You are welcome here! I love working with start‑ups to help guide your vision into a strategic plan with clear, actionable steps that make sense and set your business up for growth.
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Together we will build the foundation and framework for a marketing system tailored for your business goals and growth. Why? I think it’s my superpower...I love empowering new business owners with marketing strategies not just tactics!
You’re here right now…
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You’ve launched, but your brand and website don’t fully match the business you know you’re capable of building.
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You want to market “the right way,” but you’re not sure what to do first or what truly matters at this stage.
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You sometimes feel like an imposter talking about your business because you’re not a marketing expert and you’re afraid of getting it wrong.
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You worry about spending on marketing and having it fail, so you delay decisions and stay stuck in planning mode.
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You catch yourself talking about your story and what you want to say, instead of what your potential customers actually need to hear.
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Some days you second‑guess everything; other days you want to try “all the things” at once with no clear strategy or structure behind it.
What you want instead...
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Clarity on priorities: what to focus on now, what to begin building, and what to prepare for down the road.
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A website you’re proud to share and that reflect the level of quality you deliver. A brand that you are comfortable standing behind and building on.
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Straightforward messaging so you can talk about your business without feeling like you’re pretending.
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Marketing investments guided by a strategic plan that aligns with your goals and scales growth, not just do what another business is doing or hope that it does.
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A partner who helps you build a marketing foundation that supports growth, instead of guessing your way through it.
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Accurate reporting frameworks implemented so you can track your marketing performance, pull data, and make informed decisions.
Established businesses & law firms
You’re not starting from scratch unless you never put a marketing plan in place. You’ve clients, referrals, and reputational equity. What you need now is a marketing system that supports the level of growth, visibility, and professionalism your business or law firm is ready for and, in truth,
waiting for.
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It may be time to realign your marketing strategy and establish a cohesive, solid plan. Or your business and law firm has evolved, and your marketing plan needs to reflect that shift so you continue to thrive.
You might be experiencing…
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Marketing efforts that exist...but are they consistent, coordinated, or measured by their ROI?
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A brand that hasn’t kept up with how your business has evolved and is probably not uniform across all marketing channels.
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You’re losing market share but don’t know why or what happened yet your marketing budget is being spent and reporting shows activity.
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Internal teams stretched and running on tactics, where marketing is “everyone’s job” and no one’s priority and reporting is generic.
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Growth goals that depend on word‑of‑mouth and repeat business more than you’d like because no one understands how to do or track business development strategies.
You want to see your marketing…
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Align with your business goals, practice areas, and revenue targets so you can measure ROI and acquisition costs.
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Clarify your brand positioning and messaging across all channels so the right clients recognize themselves quickly and convert to a lead.
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Build a marketing strategy that boosts your presence, competes in the marketplace, attracts ideal clients, and delivers desireable growth margins.
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Have an experienced marketing leader who can collaborate with your team and vendors while driving execution.
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Become a stable part of how your business operates, instead of a constant fire drill, or one failed tactic after another.
How we will work together
Every engagement starts with understanding where you are, where you want to go, and what marketing needs to do to support that path. Then we move into building and running the plan.
Whether you plan on DIY marketing or you need me to implement and manage your marketing, you will get the guidance needed to reach your full potential.
Client Results
"Julie with Fisher Marketing provided exceptional training and support for all of my marketing needs, from setting up my Google Business Profile Page (which helped save me tons of time, energy and frustration), to developing my brand kit (logo, business card, graphics), to setting up Social Media Pages and developing content to get me started, to developing my Marketing Plan with supporting tracking documents, to training and helping me understand the best and most effective ways to advertise and promote my business once I was all set up. I can't believe how fast the payoff has been!"
Jennifer Berryhill, LLP & Certified Divorce Coach
Berryhill Family Law - a licensed legal paraprofessional firm, Colorado
"Julie redesigned my website, helped create a beautiful billboard, and developed a digital marketing strategy that has strengthened my online presence and increased traffic to my website. She combines creativity with professionalism and always follows through on her commitments. Julie is dependable, reliable, trustworthy, and truly invested in her clients' success. If you're looking for a marketing professional who delivers quality work and helps your business stand out, I highly recommend Fisher Marketing."
Kristin Clark
Realtor & Property Manager, California
Copple Concierge Services
"Julie helped us rethink our entire business development and marketing approach with clarity and intention. As our fractional CMO, she also corrected our broken referral tracking, giving us the data we needed to finally focus on what was driving real results. We began spending marketing money on lead sources that produced the clients we were looking for. Our social media and email marketing branding was fixed and we had better metrics because of it. More open rates, followers, and better client experiences with her strategy and efforts. Julie knows what she is doing and she listens and explains things so you understand them."
Dean A.
Founder & Principal Attorney
Elder Law Firm, Arizona
WHAT YOU CAN EXPECT WITH ME
Clear Priorities
Honest Feedback
Practical Planning
Empowering Pep Talks
Solid Principles
No jargon
WE ARE NOT A GOOD FIT YET IF...
You don't believe in strategy
You want quick hacks
You're in pre-venture still
You challenge before understanding
You don't want to provide access
You're too busy to prioritize marketing
Before we talk
Common questions potential new clients ask
I offer a complimentary 30-minute consult so we can connect and get straight to the point. On that call, we’ll talk about 3 main things:
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Your business or law firm and who you serve.
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Your current marketing challenges and what you’re looking to accomplish.
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Whether working together is the right move and what that could look like.
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My goal is simple: you learn about how I work, I learn about you, and we both see if there’s a good fit.
What will we talk about on our first call?
What information should I have ready before we meet?
You won’t need to provide a full report. Just a good snapshot on what's going on:
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What your business or firm does and your top goals.
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Where your marketing stands today (website, key channels, and any help you already have).
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What’s not working or what you’re looking to build next.
That’s enough for us to have a productive conversation and determine together whether hiring me is the next best step for your business
What if I’m not ready to hire Fisher Marketing’s fractional CMO services yet?
If you’re not ready to hire Fisher Marketing’s fractional CMO services right now, that’s okay—this decision should fit your timing and business stage. In the meantime, you can continue refining your goals, tracking your marketing results, and noting where you need the most help.
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When you are ready, I’ll be happy to take your call and talk about what working together looks like, how fractional CMO support fits your business or firm, and what the next best step would be at that point.