30+ YEARS EXP BUILDING GROWTH
FORMER LAW FIRM MARKETING DIRECTOR
CONTENT CREATOR & GRAPHIC DESIGNER
DIGITAL & SOCIAL MEDIA CHAIR ROLE FOR LMA
CREATOR OF A PROPRIETARY SYSTEM
In Marketing &
Business Campaign Roles
7+ Years In-House
Social Media Management
Real-World Social Media Strategies, Designs, & Operational Management
Event-Based Marketing & Educational Course Developer
Framework Built Around Maximizing Time & Targeting Results
THE REALITY
The algorithm isn't the problem
Every social media platform gets blamed for the results that don't show up because the algorithm does its thing. Well, it only amplifies what you hand it! And, the reality is that it's because you handed it unclear branding and content with a weak point of view and a false expectation.
Here's the thing: most of you aren't short on ideas, just short on time and keeping the cadence going! You aren't using a framework system that keeps you aligned to business goals, client needs, and growth mindset.
Blaming the algorithm
Impression drops, so the platform takes the blame. But nothing you posted tied back to a business goal, so viewers didn't catch a connection.
70% are checking before they call
Seven in ten buyers look you up on social to validate you before they ever reach out. That feed is the consultation you're giving before any first call.
It sounds like everyone else
Safe, generic industry copy or AI copy that never names the situation your best client is actually living through.
No playbook for the person doing it
Whether it's you, an assistant, or a vendor, nobody has written down what to say, where, or why. This isn't a calendar issue, it's a marketing operational one.
Starts, stops, starts again
Three weeks of momentum, then silence — and a dormant account tells buyers more than you'd like.
Algorithm shifts will keep happening
They always do. But when you focus on quality and client-facing content, you stay relevant through every one of them.
DO YOU KNOW?
Social media is really about three things
I believe in keeping the main thing the main thing when it comes to marketing.
Social media needs you to because it is the least purposeful marketing effort to generating leads. It was never built to be a lead generator - it was built for demand generation. It can be complicated to do because each platform has it's own angles and parameters and who has time to figure it out when there is a business to run?
Did you know though, that your social media builds long-term brand awareness, educates target audiences, and fosters trust before a buyer is ready to make a purchase? It's why I promote it and why I built a system around it.
Here are the three core social media principles I teach on to reinforce why:
01
Validates
Whether virtual or brick-and-mortar, social media helps confirm your business is real, active, and credible. Your services, expertise, and client results provide the social proof your business needs to compete.
02
SEO strategy
Social media marketing is no longer confined to the feed. Your profile, content, videos, and carousel posts can appear in Google and other search results, giving your business greater visibility across the web.
03
Community
Local businesses that get involved in their communities—and share that involvement—build awareness and admiration. It shows the human side of your business and makes you more approachable. Online community involvement works the same way.
THE CONNECTION
You need a strategy before you need a content calendar
Looking at a blank canvas is a challenge for even the world's most famous artists. Even they needed muses for inspiration. The same applies to marketing, but we call it a strategy, not a muse.
Strategy is not difficult to develop but it is foundational and requires you to spend the time setting it. Once done, it will keep your social media marketing efforts aligned with your business goals.
HOW IT WORKS
Social media training that gets it right
Training First. Then, A System Built Around You.
Step One: the workshop. Learn the framework and build the foundation, on your own or bring in your team.
Step Two: the Blueprint Session. Where that foundation becomes a full operating system built around your business.
Step 1 · 1:1 | Team Training | Group Event
Social Media Workshop
A two-hour educational and hands-on workshop. Two modules, roughly an hour each, with guided build time in between — so attendees leave with their own completed work in hand, not a slide deck they'll never open.
Starts at $250
for 1:1
Group, team, and virtual community events: pricing available upon request, scoped by format, group size, and location.
What you'll walk away with
●
A completed foundation you build during the session — not homework to finish later
●
A workbook that includes an AI prompt playbook for every attendee to keep and reuse
●
Live feedback and instructions on your actual business, not hypothetical examples
●
A shared language and strategy your team or vendors can use when deciding what to post and why
●
A clear view of where social media fits in your marketing and which platforms deserve your time
Best for business or law firm owners who want to understand the framework and foundation but have their own system or will build that themselves.
Step 2 · Private 1:1
Social Media Blueprint Session
TM
The workshop gave you the foundation. This session builds the whole operational system that manages it - and includes blogging!. You'll leave with a manageable system ready to go, not just a how-to document.
$1250
for 1:1
Includes a 30-day follow-up session to review progress, provide guidance and further strategy if needed. Delivered remotely.
What you'll walk away with
●
Visibility guidance across SEO, AEO, and the platforms that actually deserve your time
●
A Signature Brand Series™ and content framework system built for your business and its UVPs
●
A ready-to-use content and blog library to stay organized, track content, and have for future evergreen development
●
A proprietary Blueprint Dashboard that keeps planning, production, and publishing organized all year
●
A content calendar and quarterly planning ability you can manage with ease
Best for owners and teams ready to run social media and blogging intentionally, not as a side task, and need a simple but effective operational system ready to launch.
Client Testimonial
"My social media confidence is at an all-time high thanks to the Marketing Plan and Social Media and Blog Calendar tools she built for Berryhill Family Law. I feel like I know which direction I am going because we spent so much time dialing in my content around my ideal client base. I have a ways to go but the tools Julie provided are hugely valuable and easy to use. I am excited to see how much my business has blossomed now that all my branding and content are aligned."
Jennifer Berryhill, LLP & CDC of Berryhill Family Law - a licensed legal paraprofessional firm
Meet Your Social Media Marketing Strategist
That experience developed the business acumen and marketing intuitiveness I still rely on today to anticipate needs, think beyond the obvious solution, and connect marketing activity to real business objectives.
As digital marketing evolved, I treated social media, websites, blogging, and online content as new platforms for the same strategic principles I had already been applying for years. I continue to educate myself and stay current as those platforms, algorithms, buyer behaviors, and best practices change.
From 2023 to 2025, I served as Co-Chair of the Legal Marketing Association’s Digital and Social Media Special Interest Group, helping develop national educational programming for legal marketers.
Today, I use that depth of experience to help law firm leaders and business owners transform fragmented social media and blog marketing into a more strategic, organized program supported by my proprietary social media operational system for content development, production status, platform content management, scheduling, audience targeting, and ongoing refinement.
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Ready to develop a successful social media and blogging plan that takes less than 15 hours a month? Let's talk.
FAQs
Common questions about the process, pricing and terms
The Social Media Workshop is designed to build your knowledge and help you better understand how to approach social media strategically so you have a plan. The Social Media Blueprint Session goes further into your individual business, giving us the opportunity to focus on your current social media presence, priorities, audiences, the direction your program needs to take and a customized operational system to run it year over year with ease. Both are designed to help reduce time spent each month on social media marketing efforts.
What is the difference between the Social Media Workshop and the Social Media Blueprint Session?
Do you provide ongoing social media marketing services, or are these only training sessions?
Both are available. The Workshop and Blueprint Session provide focused training and strategic guidance, while Fisher Marketing Services also provides social media marketing support that can include strategy, content creation, calendar development, editorial management, channel optimization, community management, paid campaigns, and other areas based on the needs of the business.
Can social media and blogging really be managed in less than 15 hours a month?
Yes. One of the goals of my system is to remove the constant scrambling that makes content marketing feel overwhelming. I show you how to plan, organize, create, and manage your social media and blog content within a structured process that can keep the monthly workload under 15 hours when the system is followed consistently.
What if I use an outside social media vendor or someone on my team?
That works too. Your strategy, content direction, production status, and priorities are documented in one system, giving a vendor or internal team a clear plan to follow. Instead of relying on them to decide what to post each week, you retain the strategic direction while they execute against an organized marketing plan.
How does your social media operational system make content easier to manage?
It brings the moving parts of social media and blogging into one centralized system. You can see what is being developed, what is ready, what has been scheduled, where content is being used, and what still needs attention without managing multiple disconnected spreadsheets, documents, and ideas.
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