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Blogs
Explore our blog library — filled with helpful marketing tips, real-world strategies, and industry insights.


The 3 Biggest Branding Pain Points Law Firms Face
Branding pitfalls stall law firm growth. The blog goes over the 3 issues: differentiation, consistency, digital presence. Discover solutions and help from Fisher Marketing Services LLC to build trust, authority, and client growth for your 2025 marketing.
Julie Fisher
2 days ago8 min read


Why Law Firms Need a Full Marketing Program Assessment (Not More Marketing Spend)
Law firms aren’t failing for lack of marketing; they’re failing for lack of assessment. In this blog, discover why your marketing program underperforms and how fractional CMO services turn wasted spend into measurable ROI and growth.
Julie Fisher
6 days ago5 min read


Referrals Aren’t a Given at Your Law Firm; They Are a Benefit from Earning Them
Referrals aren’t automatic, they’re earned. Learn 5 steps to build a stronger law firm referral network, how to track referrals, and apply the A-B-C Segmentation Model to turn business development into reliable growth. 
Julie Fisher
Sep 49 min read


It’s Q3 of 2025, LinkedIn Impressions Still Not Impressing You?
Struggling with LinkedIn impressions? Julie Fisher of Fisher Marketing Services LLC reveals why 2025’s LinkedIn algorithm favors quality over quantity and how law firms can win with authentic, engaging content and smart strategy.
Julie Fisher
Aug 277 min read


Making Sense of Marketing
Think your law firms marketing doesn’t make any sense? You’re not alone. This blog by Julie Fisher, CEO and Fractional CMO of Fisher Marketing Services LLC helps law firms make sense out of their marketing data with clear strategy, client targeting, and real-world insights that lead to better ROI decisions and desired revenue growth.
Julie Fisher
Aug 68 min read


ROI Shouldn’t Feel Elusive
Maximizing ROI shouldn’t feel out of reach at your law firm. This blog will help small and mid-sized law firms uncover the ROI drivers that matter: aligning budgets, attracting higher-quality leads, and defining the roles that fuel growth. Take the first smart step toward measurable results for your firm with 3 practical, proven approaches to masterting ROI.
Julie Fisher
Jul 224 min read


Why Lawyers + Law Firm Branding = Identity Crisis (And the Solution)
Most law firms think branding is just a logo or website but real branding is your reputation, your story, and the trust you build. Discover why most lawyers get branding wrong, and learn how to create a brand that attracts your ideal clients and sets your firm apart.
Julie Fisher
Jul 37 min read


Great Marketing Fails Without Great Follow-Up
Your marketing is generating leads, but they're not converting. Here's why: 39% of law firms take over 2 hours to respond to leads, while nearly half of consumers hire the first firm that contacts them. If you're spending $3,000/month on marketing but only converting 3 of 20 leads due to poor follow-up, you're wasting $30,000+ annually. The problem isn't your marketing; it's what happens after the lead comes in.
Julie Fisher
Jun 285 min read
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