A little perspective.
A clearer next move.

Law Firms Want Growth but Do They Trust Their Marketing?

November 4, 2026

I read a law firm growth report recently that had me thinking about the conversations I have with lawyers. There is enthusiasm about growing the practice, concern about what mar…

Rebranding Fisher Marketing: What Connecting Better Actually Means

October 29, 2026·2 Views

Connecting a brand to its audience is critical, and that is what Fisher Marketing Services set out to do in quarter four of 2026. Here's the story of that rebrand, and what it t…

Marketing Strategy & Planning

The 7-11-4 Marketing Rule: How a Good Marketing Principle Became a False Google Statistic

October 29, 2026·8 Views

I believed the 7-11-4 rule. I thought it was marketing data, researched and vetted. It is everywhere. I've seen it referenced in marketing articles, presentations, social media…

Marketing Newsletter

A Marketing & Communications Career Well Traversed: Where Legacy and Lessons Meet

October 29, 2026·1 Views

Meet Patricia Riley, MBA: marketing and operations maven, entrepreneur, office manager, networker, community leader and, above all, a genuinely good person. I've known Pat since…

Marketing Strategy & Planning · Marketing Systems

Your Law Firm Says Its Website Is "Fine." The Results Say Otherwise.

October 29, 2026·5 Views

Quick summary: A good-looking website and strong search rankings can support growth, but they do not prove your marketing is producing the right opportunities. Website messaging…