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Blogs
Explore our blog library — filled with helpful marketing tips, real-world strategies, and industry insights.


The Marketing Blind Spot Your Law Firm Doesn’t Know It Has — But I Do
It’s often overlooked. DIY won’t reach it. Agencies don’t oversee it. Discover how a Fractional CMO can and will help your law firm hit new revenue highs, attract better-qualified leads, and empowers your team with systems that actually work. TL;DR (Quick Summary) Most law firms lose 40%+ of revenue opportunities because of broken systems, slow or inconsistent intake, poor data, and misaligned marketing efforts. A Fractional CMO aligns strategy, systems, intake, and ROI with

Julie Fisher
Nov 137 min read


Great Marketing Fails Without Great Follow-Up
Your marketing is generating leads, but they're not converting. Here's why: 39% of law firms take over 2 hours to respond to leads, while nearly half of consumers hire the first firm that contacts them. If you're spending $3,000/month on marketing but only converting 3 of 20 leads due to poor follow-up, you're wasting $30,000+ annually. The problem isn't your marketing; it's what happens after the lead comes in.

Julie Fisher
Jun 285 min read


Why Integrating Your Law Firm's Operations and Marketing Is 100% Necessary
Integrating marketing and operations is no longer optional for law firms; it is essential. This blog explores how aligning your firm’s internal systems with external messaging can increase ROI, improve client intake, and drive sustainable growth. Learn how operational marketing turns fragmented workflows into a unified strategy that supports real business results.

Julie Fisher
Apr 296 min read


A Law Firm Fractional CMO's 5 Step Approach to Scaling Small to Mid-Sized Firms
Solo, small and mid-sized boutique law firms need operational systems that match their size, not complex solutions built for larger practices. This blog shares a fractional CMO’s approach to building practical, flexible, and results driven systems that support real growth. Learn how to simplify intake, track the right metrics, and improve handoffs so your law firm can scale without losing it's mind.

Julie Fisher
Apr 287 min read


7 Reasons Why Your Law Firm Should Consider a Fractional CMO
Discover 7 reasons why a Fractional CMO can transform your law firm’s marketing strategy—without the full-time cost.

Julie Fisher
Apr 74 min read
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