Frequently Asked Questions & Answers

A fractional CMO is a part-time or contract marketing executive who acts as your firm’s marketing leader, overseeing strategy and execution. Unlike marketing agencies, which focus on specific services, a fractional CMO provides big-picture leadership and accountability.

Agencies typically focus on specific tasks like website design or digital ads. A fractional CMO ensures your marketing strategy is cohesive, aligned with your business goals, and driven by measurable results.

Costs vary depending on your needs and the scope of engagement. Flexible packages are available, typically starting at a few thousand dollars per month.  Click on this link to view our options  

We specialize in solo attorneys, boutique law firms - both small and mid-sized law firms. 

Not necessarily. We can work with your existing vendors and optimize their output to better serve your firm’s goals. If there is a need to add an additional service provided by another agency, we can do the footwork and provide you with the best recommendation.

We understand that as an attorney, you want to see real results from your marketing investment—not just numbers. That’s why we focus on tracking actual outcomes that matter to your firm, like more phone calls from potential clients, more consultations scheduled, and new cases opened. You’ll receive regular reports in plain language, showing where new business is coming from, which marketing efforts are most effective, and how your investment is paying off. We’ll also explain what the data means for your practice, so you can feel confident that your marketing is working—and know exactly what to expect as we continue to grow your firm together.

We do much more than just advise. As your fractional CMO, we take an active role in running your marketing—overseeing campaigns, managing agencies or vendors, creating marketing collateral, implementing branding strategies, and ensuring your marketing aligns with your goals. We also provide strategic guidance, but our focus is on getting all things marketing done for you, so you can focus on your legal work. You’ll see regular updates and results, and we’ll handle the details behind the scenes.

With over seven years of legal marketing experience, we are well-versed in Bar Association compliance matters and stay on top of any new ones that have been implemented.  For example, the ABA's recent amendment regarding the use of AI technology.  Your local state's guidelines will be met on all content marketing efforts, both print and digital.

Starting from scratch is very common, and we specialize in helping law firms build their marketing from the ground up. We’ll begin with a thorough review of your firm’s goals, strengths, and current client base. From there, we create a tailored marketing plan and help you track key results; so you always know what’s working. You don’t need prior marketing experience or data; we’ll guide you every step of the way and make sure you’re set up for success.  If you have any marketing or business development efforts, we will go over it and create a starting point for a tailored marketing plan with a roadmap that will fix or build upon what you do have in place.

I bring more than just industry knowledge—I bring hands-on in-house experience and a keen intuition for what law firms need to succeed. My background allows me to quickly identify both obvious and hidden opportunities within your firm’s marketing, and to spot areas where corrections can have the biggest impact. From there, I develop a clear, actionable strategy with a roadmap that guides your firm toward real growth.

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With my approach, you’ll see improvements in all the areas that matter most: better referral sources and partnerships, higher-quality leads from your desired case types, a stronger brand authority and thought leadership, a cohesive and professional brand image, and ultimately, increased law firm revenues. I don’t just create plans—I get to the heart of what your firm needs and help you execute a strategy that delivers measurable results and long-term success

We act as the bridge between your law firm and your marketing agencies. We are your marketing leadership that helps with items such as establishing goals, defining target markets, and guiding the creation of content. We handle the details and communications with your agencies, gather the reports for you, so you can focus on your client’s legal needs.

We assess your firm’s needs, review agency capabilities, and recommend partners that are best suited to your goals, budget, and compliance requirements.

Absolutely!  Business development and referrals are at the heart of what we do for law firms. We go beyond basic networking by helping you build strong, reliable referral networks within your industry and legal community. Our approach includes identifying and connecting you with strategic partners, bar associations, and complementary professionals who can consistently refer quality clients your way.

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We also help your attorneys become recognized experts by securing speaking engagements, publishing opportunities, and media features that establish them as thought leaders in your practice areas. This increased visibility not only attracts new clients but also makes your firm a trusted resource for referrals. By combining hands-on support with proven strategies, we help you grow your practice, strengthen your reputation, and ensure a steady stream of valuable referrals.

We do not provide direct SEO execution but instead oversee agencies that specialize in SEO. Our role is to ensure these agencies align with your firm’s Bar guidelines, practice areas, and mission. We collaborate on strategy, targeting specific geographic areas, practice areas, and developing case studies.

We don’t rely on rigid, one-size-fits-all metrics. Instead, we establish flexible guidelines—often called KPIs—that are specifically tailored to your firm’s practice areas, geographic market, and business goals. These benchmarks help us track what matters most to you, such as new client inquiries, case conversions, referral sources, and overall revenue growth.

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Our approach recognizes that the marketing landscape is always changing, so we regularly review and adjust these guidelines to reflect current trends and your firm’s evolving priorities. Some KPIs may remain stable over time, while others shift as your firm grows or market conditions change. This customized, adaptive approach ensures your marketing is always aligned with your unique needs and opportunities

Yes, we conduct regular reviews of your entire marketing program—covering digital channels like SEO, website, and social media, as well as traditional methods such as print, TV, and direct mail. We will designate these review meetings on your calendar so you always know when they’re coming. If any adjustments are needed before a scheduled review, we are always available to address them promptly. This ongoing process ensures your strategy adapts to market changes and keeps your firm attracting and converting the right clients for your practice.

With our seamless approach to working with your team, we seek collaboration and input from every staff member—learning about their job roles, preferences, and challenges. We tailor our training and resources to help them where they need it most, whether in marketing, client intake, or delivering a standout client experience.

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By clearly explaining the cause and effect of their role in the process, we help your team take ownership and feel invested in your firm’s success. This approach not only boosts performance but also fosters a positive culture of growth, where every staff member contributes to building trust, client loyalty, and your firm’s overall reputation

Absolutely. We go beyond simple workflow tweaks to address the root causes of operational breakdowns within your intake process. By focusing on data entry accuracy, seamless integration with case management software and CRM systems, and robust reporting, we help automate and optimize your workflows.

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Our approach blends operational marketing with hands-on coaching, ensuring your team understands how every step impacts efficiency and client satisfaction. We set your law firm up for success by improving referral source tracking, streamlining intake, and empowering your staff with the right tools and insights—so you can deliver a smoother, more professional experience for every client

​Yes, we provide ongoing education and support to keep your team up-to-date on the latest marketing best practices and compliance requirements.

Simply having a social media presence is no longer enough—today’s legal market demands a strategic, results-driven approach. We craft a tailored social media strategy that aligns with your firm’s unique goals, practice areas, and target clients. Our services include creating high-quality, compliant content tailored to your brand, scheduling posts for optimal reach, actively monitoring engagement, and analyzing performance to ensure your social media channels consistently support your business objectives.

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We focus on platforms where your potential clients are most active, whether that’s LinkedIn for professional networking, Facebook for community engagement, or Instagram for visual storytelling and reaching referral partners. With ongoing optimization and data-driven adjustments, we help your firm stand out, build trust, and convert followers into clients—turning your social media presence into a powerful driver of growth and reputation

We will develop content that meets the legal compliance required by your local Bar Association before finalizing a strategy.  Through collaboration with the law firm, we will know what type of content is not acceptable and will avoid using any form of it.  We welcome approvals and staff involvement, in fact, it is encouraged.  But, with our content strategy discussions, you will have clear knowledge and input on what is done.

Meeting frequency is tailored to your preferences and business goals, but typically includes regular strategy sessions and ongoing communication. This ensures your marketing plan remains aligned with your evolving objectives and market opportunities and decisions are made in a timely-fashion.  As your law firm needs change, your plan will adjust.  You hired a marketing leader to oversee your law firm's plan, and being flexibile and communicating with you is essential to that role.

We ensure marketing and business development are not just aligned, but actively working together as a unified force. Marketing crafts and amplifies your firm’s message across digital and traditional channels, while business development takes that message directly to potential clients and referral sources through personal outreach and networking.

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We facilitate clear, ongoing communication between marketing, business development, and intake teams—so everyone understands which organizations, people, and businesses are referring work. This collaboration allows us to accurately track referrals, optimize reporting, and allocate marketing and BD resources where they’ll have the greatest impact. By connecting these efforts, we help your firm attract better leads, build stronger relationships, and achieve measurable growth

We understand that law firms’ priorities and market conditions can shift quickly. That’s why our services are designed to be flexible and responsive. We regularly assess your firm’s evolving needs and update your marketing strategy accordingly—so you always receive the right level of support, whether that means adjusting KPIs, reallocating resources, or shifting focus between channels. This ongoing adaptation ensures your marketing remains aligned with your goals and drives measurable growth throughout our partnership.

Contact us for a free, no-obligation consultation. We’ll discuss your goals, assess your current marketing, and recommend next steps at that consult.  From there, if we are a good fit, we will create a proposal outlining what option is best suited.  Then, if approved, a strategy session is scheduled and we get to work for you.