Frequently Asked Questions & Answers

A fractional CMO is a part-time or contract marketing executive who acts as your firm’s marketing leader, overseeing strategy and execution. Unlike an agency, a fractional CMO works as part of your team, focusing on your firm’s goals and ensuring all marketing activities are aligned and effective.

Most agencies are focused on delivering specific services (like building websites or running ads). A fractional CMO provides big-picture strategy, oversees all vendors, and ensures every marketing effort supports your firm’s growth—not just individual projects.

Costs vary based on your firm’s needs and the level of involvement required. Most firms invest a fraction of the cost of a full-time CMO, with flexible packages starting at a few thousand dollars per month. We’ll provide a custom proposal after a free initial consultation.

We specialize in solo attorneys, boutique law firms, and specialized practice groups. Our services are designed to scale as your firm grows.

​Not necessarily. We can work with your existing vendors, optimizing their output and ensuring their work fits into a cohesive strategy. If needed, we can recommend trusted partners for specific projects.

We set clear goals and use data-driven reporting to track web traffic, new client leads, referral sources, and campaign performance. Regular strategy meetings ensure you always know what’s working and where to adjust.

We both advise and execute. We develop your strategy, oversee implementation, and manage projects—ensuring your marketing plan is carried out effectively.

With over seven years of legal marketing experience, we are well-versed in Bar Association advertising guidelines and ensure all marketing materials meet compliance standards.

​That’s common! We’ll assess your current situation, identify quick wins, and build a plan from the ground up—no existing marketing infrastructure required.

We offer hands-on leadership, not just consulting. Our focus is on measurable growth, practical business development, and connecting your marketing to real results (not just vanity metrics).

You’ll have direct access to your fractional CMO for regular check-ins, strategy calls, and updates. We prioritize transparency and responsiveness.

Content can be developed by your team, by us, or by trusted partners we oversee. All content is reviewed for quality, SEO, and Bar compliance, and you have final approval.

Yes! We specialize in attorney business development, helping you build referral networks, secure speaking opportunities, and position your attorneys as thought leaders.  

​Absolutely. As your fractional CMO, my role is to provide expert guidance, strategic recommendations, and hands-on management—but you always have the final say. All major decisions, campaigns, and content are reviewed and approved by you. My goal is to make marketing easier and more effective for your firm, while keeping you fully informed and in control every step of the way.

Contact us for a free, no-obligation consultation. We’ll discuss your goals, assess your current marketing, and recommend next steps tailored to your firm.