Marketing Tips & Mindsets — From My Desk to Yours
You’ve asked, and we listened. This page is growing with the resources, templates, and spreadsheets most requested by law firms — all designed to help you plan smarter, stay organized, and see measurable progress in your marketing.
01
2025 Marketing Strategies Playbook for solo & boutique law firms
The FMS Marketing Strategies Playbook 2025 is a practical guide designed specifically for solo and boutique small to mid-sized law firms seeking to build effective marketing strategies in today’s competitive legal landscape.
This resource walks you through seven essential elements to a solid legal marketing strategy, including: audience insights, goal setting, content strategy, digital and traditional marketing, business development, and referral partnerships. ​
02
Whitepaper: The Fractional CMO Solution: Strategic Marketing Leadership for Solo & Boutique Law Firms
Discover how a Fractional CMO can transform your law firm’s marketing results with executive-level strategy, data-driven leadership, and measurable growth.
This white paper highlights the unique challenges faced by solo and boutique small to mid-sized law firms and features a detailed case study showing how a national boutique law firm achieved a 102% increase in desired cases - quality over quality online leads, brand authority that led to increased market share, significant SEO and SERP results after a re-brand effort, and a stronger, consistent social media presence through fractional CMO leadership.
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03
Fisher Marketing Services Fractional CMO Services Guidebook & Quiz
Not sure what kind of marketing leadership your law firm needs?
Download our free Fractional CMO Services Guide & Quiz to discover whether a project-based, transitional support, or full-service fractional CMO solution is right for your firm.
This practical resource outlines each option, highlights common scenarios, and includes a quick quiz to help you clarify your priorities; empowering you to make the best choice for your firm’s growth.
04
Julie Fisher, CEO & Fractional CMO: 2025 Portfolio
I welcome you to view my 2025 portfolio presentation I send out to potential clients wanting to learn more about me and my abilities. I've included four case studies that demonstrate my ability to increase brand visibility, optimize marketing operations, and drive measurable ROI.
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Click on the 4 minute video to start the presentation. Be sure to turn on the sound and enjoy the tunes! Unfortunately, this is not available as a download.