Free Marketing Resources for Law Firms
Legal Marketing Insights: Get Tips & Tools You Can Use Today
Download free e-books, whitepapers, and marketing tools designed specifically for solo practitioners and boutique law firms. Strengthen your marketing strategy, accelerate business development, and streamline operations with proven resources from law firm marketing experts.
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Marketing Strategies Playbook
The FMS Marketing Strategies Playbook 2025 is a practical guide designed specifically for solo and boutique law firms seeking to build effective marketing strategies in today’s competitive legal landscape. This resource walks you through seven essential elements of legal marketing, including audience insights, goal setting, content strategy, digital and traditional marketing, business development, and referral partnerships. Download the playbook to access actionable tips and proven frameworks that will help your firm attract the right clients and achieve sustainable growth.
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Whitepaper:
The Fractional CMO Solution: Strategic Marketing Leadership for Solo & Boutique Law Firms
Discover how a Fractional CMO can transform your law firm’s marketing results with executive-level strategy, data-driven leadership, and measurable growth. This white paper highlights the unique challenges faced by solo and boutique law firms and features a detailed case study showing how a national boutique firm achieved a 102% increase in online leads, major improvements in lead quality, and significant gains in SEO, social media, and brand recognition through fractional CMO leadership. Download this resource to see real-world legal marketing results, learn when to hire a Fractional CMO, and understand how strategic marketing leadership can help your firm achieve sustainable growth and a true competitive advantage.
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Fractional CMO Services Guidebook & Quiz
Not sure what kind of marketing leadership your law firm needs? Download our free Fractional CMO Services Guide & Quiz to discover whether a project-based, transitional, or full-service fractional CMO solution is right for your firm. This practical resource outlines each option, highlights common scenarios, and includes a quick quiz to help you clarify your priorities; empowering you to make the best choice for your firm’s growth.
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What is Operational Marketing?
coming soon
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Meet Julie Fisher
the person behind the blogs...
Hi and welcome to Fisher Marketing Services LLC! I opened my business to bring clarity and results to solo and boutique law firms through fractional CMO services and operational marketing expertise.
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My path to legal marketing wasn't traditional—but it was meant to be. After building brands and driving growth across multiple industries for over two decades, I discovered my true calling when I began working inside law firms as their marketing director. That's where I saw the gap that changes everything.
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Every law firm I worked with had the same blind spot: they believed their marketing was working, but lacked strategy, clarity around what drove referrals, or what actually converted leads.
When I implemented the right operational systems and strategic approach, everything shifted—more quality leads, better client journeys, and measurable ROI that made budget decisions easier. If you're ready to bring clarity and results to your firm's growth efforts, let's have a conversation.​
