BRANDING | BRAND MARKETING
You know you’re the better choice.
Your brand should show it.
You want to explain what makes your business worth choosing without stumbling through it—and have every page, profile, and conversation say the same thing you do.
Brand marketing is a strategy effort that clarifies your positioning, audience, differentiation, and messaging so the right clients understand why your business is the right choice.
30+ YEARS EXPERIENCE
FORMER LAW FIRM MARKETING DIRECTOR
SMALL TO MID-SIZED LAW FIRMS & BUSINESS
YOU WORK DIRECTLY WITH ME
CALIFORNIA-BASED | NATIONWIDE
In Marketing &
Business Roles
7+ Years In-House
Leadership
Real-World Strategies & Management
No hand-offs, no junior team
Serving Businesses Across the USA
SOUND FAMILIAR?
One of these is probably why you are here
“I can tell you what we do. I can’t tell you why someone should pick us over the firm down the street.”
Your work is genuinely better. Nothing in your marketing proves it, so price becomes the deciding factor.
“Everything we publish sounds like a different company wrote
it.”
Website, social, intake, proposals — four voices. Nothing repeats often enough to be remembered by anyone.
“We’re getting inquiries, just not from the clients we
want.”
Vague positioning invites everyone. Defined positioning does the screening for you before the phone rings.
These are not usually logo design problems. They are brand strategy problems.
When positioning, audience, and messaging are unclear, the inconsistency eventually shows up everywhere. Your website, proposals, social media, sales conversations, and even the type of clients you attract.
DO YOU KNOW?
Brand strategy should answer four things clearly
When considering our packages, these are the questions we will be settling. Answer them and every marketing decision after this one gets faster.
01
Who you are
Mission, vision, values, and the reputation you actually want to
be known for.
02
Who it's for
The client worth building the practice around, plus the 2–3 personas behind them.
03
Why you
Where you sit against the competition, and a value proposition nobody else can claim.
04
How you say it
Tone of voice and 4–5 core messages you repeat until the market repeats them back.
Until those answers are clear, changing your logo, website, content, or marketing usually treats the symptoms rather than the underlying brand problem.
PACKAGES
Three Options to Strengthen or Rebuild Your Branding
Whether you are creating a brand from the ground up or your existing brand no longer reflects the business you have today, the right level of support depends on how much needs to be clarified, developed, or rebuilt.
Strategic Guidance Only
2-Hour Brand
Strategy Session
For the business who knows the brand needs work but wants expert direction before making changes.
This is the right fit when they may be:
-
creating a brand for the first time
-
considering a rebrand
-
struggling with positioning or differentiation
-
unsure whether the messaging audience, or visual direction is right
-
willing to do the follow-up work themselves
-
need help with color selection and logo design concepts
What you will walk away with:
Clear direction on what needs to change, what should stay, and the priorities for strengthening or rebuilding the brand.
TIME: 2-hour session
INVESTMENT: $250
Strategy Developed With You
30-Day Brand Buildout
For the business that needs more than direction and wants the core brand strategy clarified, developed, and documented. This is where you are actually helping build the brand foundation.
What the engagement may include:
-
Logo design
-
Color palette
-
Ideal client/customer definition
-
Brand differentiators
-
Unique value proposition
-
Brand positioning
-
Core messaging
-
Brand personality
-
Voice and tone
-
Brand consistency guidance
-
Visual brand assessment and strategic direction
What you will walk away with:
A customized Brand Strategy & Guidelines document that gives you a clear foundation for how the business should be positioned, communicated, and presented.
TERM: 30 Days
INVESTMENT: $2000
I Am Interested In More
Fractional CMO Services
When you know your business needs more than brand strategy alone, my Fractional CMO services may be the better option.
We will take a deeper look at how your brand connects to your overall marketing ecosystem, including strategy, execution, operations, and leadership, to make sure everything is aligned and working together.
Learn more about this option:
A fractional CMO is outsourced marketing retained on a part-time basis for a project, interim help, or ongoing support. This option can work for start-ups and established businesses.
TERMS: engagement varies
INVESTMENT: packages are listed and retainer information will be confirmed and agreed upon based on deliverables.
Need a website and SEO strategy alongside your branding strategy? That work is available too: ask about additional digital marketing services.
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WHO YOU WORK WITH
Brand marketing from a Marketer who’s led it
I’m Julie Fisher, founder and fractional CMO at Fisher Marketing Services. I spent 7+ years as an in-house law firm marketing director and 30+ years across marketing, sales, operations, and advertising; which means I have built brands from the inside, under real budgets, real partners, and real advertising rules.
Most branding advice stops at a logo and a color palette. I have even heard a marketing "expert" tell a business owner he didn't need to worry about a logo.
My work starts with reputation: what your known for, who you're meant to serve, and whether every touchpoint actually says the same thing. When branding is defined, the content gets easier, the referrals get warmer, and the marketing budget stops leaking.
BRANDING STRATEGY AT WORK
New name, new brand, new website — launched in a single 90-day engagement
A brand-new Colorado legal practice came in with an off-brand website she could not access and no business presence anywhere. We built the name, the brand, and the full marketing program from the ground up.
Before you book
Common questions about the process, pricing and terms
Strategy is the thinking: who you are, who you serve, how you are different, and what you say. Design is how that gets expressed visually. Strategy comes first, otherwise you are paying a designer to guess.
What is the difference between brand strategy and brand design?
Which option should I choose?
If you have brand materials that mostly work, start with Option One. If you are starting fresh and want to be hands-on but still want it handled for you with the deepest discovery, Option Two. If you find that your marketing program needs more than a brand development or re-branding, Option Three. If you are unsure, book a call and we will decide together. For a deeper look, read this blog about the importance of branding.
Do I get a logo or website with these packages?
These packages deliver brand strategy and can include a logo. Website work can be added on — just tell me what you need and I and my team will scope it out for you.
Do I have to hire you for ongoing marketing support afterward?
No. Each package option is designed to stand alone. You can take the brand strategy and run with it yourself or hand it to any vendor you hire.
What if I need help applying the brand across my marketing?
If you want ongoing leadership or oversight, we can discuss a fractional CMO engagement and agree on the scope and rate from there.