BUSINESS MARKETING STRATEGIES & PLANNING
Strategy gives your marketing a clear roadmap to follow
Maybe you've been marketing for a while, but you're not sure what's working or what you're missing. Or maybe you simply need an experienced marketing perspective to look at the bigger picture and help you determine where to focus.
That's where I come in. We'll look at your business, your goals, your marketing, and the opportunities ahead, then determine the strategy and next steps that make sense for you.
30+ YEARS EXPERIENCE
FORMER LAW FIRM MARKETING DIRECTOR
SMALL TO MID-SIZED LAW FIRMS & BUSINESS
YOU WORK DIRECTLY WITH ME
CALIFORNIA-BASED | NATIONWIDE
In Marketing &
Business Roles
7+ Years In-House
Leadership
Real-World Strategies & Management
1:1 Strategic Guidance & Implementation
Serving Businesses Across the USA
THE APPROACH
Better marketing starts with a
strong foundation
Before building your business marketing plan, we will look at what you already have, what isn't serving the business, and where stronger opportunities may exist. Here's a blog that discusses 7 marketing gaps commonly found that impact lead generation.
01
Find the misalignment
Is your marketing aligned with your business goals and the clients or customers you want?
02
Uncover the gaps
What's missing from your marketing, content, positioning, or relationship strategy?
03
Eliminate the waste
What's consuming time or money without earning its place?
04
Find the opportunities
Where are better clients, referral partners, awareness, and revenue opportunities being missed?
THE CONNECTION
Your marketing should have a purpose behind every move
A strong marketing plan connects the pieces. Your brand positioning informs your content. Your content reaches the right audiences. Your relationships create opportunities. And each marketing effort has a reason for being there.
PACKAGES
Three ways to work together
You don't need an ongoing marketing engagement to get experienced strategy and direction. Choose the level of support that makes sense for what your business or law firm need is today.
Strategic Guidance Only
2-Hour Marketing
Strategy Session
A focused 1:1 deep-dive session for when you need experienced marketing guidance, answers to your questions, or help determining what plan to put in place.
We'll work through your current marketing, challenges, ideas, and opportunities and identify the priorities and next steps that make sense for your business.
What you will walk away with:
A clear, actionable roadmap on marketing priorities and marketing strategies that align with your brand, business goals, and potential. You will be able to build out your own marketing plan from this session. And, you will have a better understanding on how marketing works.
TIME: 2-hour session
INVESTMENT: $250
Strategy & Plan Built By Me
30-Day Strategic Marketing Plan Buildout
For when you need more than advice. You need someone to step in, assess the bigger picture, establish the strategy, and build the marketing plan for you.
I'll develop a custom marketing plan around your business, audience, goals, resources, and market competition. This marketing plan development is not a simple spreadsheet or a few pages of budget and tactics. It's a complete blueprint guaranteed to guide you and any vendor you hire so your marketing stays aligned and targeting growth.
What you will walk away with:
A branded, comprehensive marketing plan built for your current and future business goals. It’s foundational design can evolve as your business expands or shifts in the marketplace. It will be your asset to edit as things change and the template is yours to keep.
TERM: 30 Days
INVESTMENT: $3,500
I Am Interested In More
Fractional CMO Services
When you know your business needs more than just a marketing strategy and plan, looking into my fractional CMO services may be your better option.
We will do a deeper assessment into the whole marketing ecosystem, including operations to ensure everything is in order.
Learn more about this option:
A fractional CMO is an outsourced marketing director or leadership role that is retained on a part-time basis for a project, interim help, or ongoing leadership. This option can work for start-ups and established businesses.
TERMS: engagement varies
INVESTMENT: packages are listed and retainer information will be confirmed and agreed upon based on deliverables.
WHAT WILL WE WORK ON
Building the right marketing plan for your business
Every business is different, and where you are in your venture or growth will shape what your marketing plan needs to address. We'll focus on the areas most relevant to where your business is today, where you want to go, and what's standing between the two.
Here are examples of some of the areas we will address.
Audience & Market Strategy
Audience Segmentation • Market Opportunity Analysis
Brand & Communications Strategy
Brand Positioning • Value Proposition & Messaging • Content Strategy
Channel & Relationship Strategy
Marketing Channel Strategy • Referral Development • Strategic Partnerships
Business Development & Performance
Lead Generation & Business Development • Marketing Budget Allocation • Performance Measurement & ROI
What Clients Say About Working With Fisher Marketing
"Julie with Fisher Marketing provided exceptional training and support for all of my marketing needs, from setting up my Google Business Profile Page (which helped save me tons of time, energy and frustration), to developing my brand kit (logo, business card, graphics), to setting up Social Media Pages and developing content to get me started, to developing my Marketing Plan with supporting tracking documents, to training and helping me understand the best and most effective ways to advertise and promote my business once I was all set up. I can't believe how fast the payoff has been!"
Jennifer Berryhill, LLP & Certified Divorce Coach
Berryhill Family Law - a licensed legal paraprofessional firm, Colorado
"Julie redesigned my website, helped create a beautiful billboard, and developed a digital marketing strategy that has strengthened my online presence and increased traffic to my website. She combines creativity with professionalism and always follows through on her commitments. Julie is dependable, reliable, trustworthy, and truly invested in her clients' success. If you're looking for a marketing professional who delivers quality work and helps your business stand out, I highly recommend Fisher Marketing."
Kristin Clark
Realtor & Property Manager, California
Copple Concierge Services
"Julie helped us rethink our entire business development and marketing approach with clarity and intention. As our fractional CMO, she also corrected our broken referral tracking, giving us the data we needed to finally focus on what was driving real results. We began spending marketing money on lead sources that produced the clients we were looking for. Our social media and email marketing branding was fixed and we had better metrics because of it. More open rates, followers, and better client experiences with her strategy and efforts. Julie knows what she is doing and she listens and explains things so you understand them."
Dean A.
Founder & Principal Attorney
Elder Law Firm, Arizona
How it works
Common questions about the process, pricing and terms
The 2-hour session is designed for those who prefer to be taught how to do their own marketing plan. So it focuses on guidance, problem-solving, and direction to help build the plan. The 30-day engagement goes further by having me develop a detailed strategy and build the marketing plan out for you. Your involvement will be part of the process throughout the engagement, but I am doing the execution.
What's the difference between the 2-hour session and the 30-day engagement?
What can we work on during a Marketing Strategy Session?
The session is built around your business and current marketing needs. We may address targeting, positioning, messaging, content, marketing channels, referral opportunities, business development, marketing performance, or another specific challenge you're working through. You talk, I listen, and I then guide you with an actionable roadmap.
What do I receive with the 30-Day Marketing Plan Buildout?
You'll receive a branded, customized marketing strategy and actionable plan developed around your business goals, audiences, priorities, resources, and opportunities. This marketing plan will cover all the bases and provide you with a plan that you can use to discuss goals with any marketing vendor.
Do I have to hire you for ongoing marketing support afterward?
No. Both services are designed to work as stand-alone engagements. You can take the strategy and plan and move forward with it yourself.
What if I need help implementing the marketing plan?
If you discover that you need ongoing marketing leadership, implementation guidance, or oversight, we can discuss the scope of work and what that rate would be.