FRACTIONAL CMO SERVICES | CALIFORNIA & NATIONWIDE
Marketing
Leadership,
on retainer.
You focus on serving your clients. I will take marketing off your plate and guide the decisions, priorities, and people that turn your goals into measurable growth.
SOUND FAMILIAR?
You're getting leads, but not the right clients
Marketing feels chaotic and disconnected from goals
You need senior leadership but can't justify a full-time hire
Your budget isn't producing measurable ROI
If you nodded at any of these, a fractional CMO is the fix.
Whether you need a one-time strategic assessment or ongoing leadership, here's exactly how we'll work together.
Julie Fisher
Founder & Fractional CMO
THE ENGAGEMENT
A staged path to real results
I meet you where you are. From a one-time strategic assessment to ongoing executive leadership.
Three clear steps, each with a defined outcome.
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02
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STEP 1: Growth Blueprint
This one-on-one, 3-week program is the most common starting point with new clients, whether you're a start-up or established business. It's an essential part of our business assessment to uncover where you are now and where you should be. The Growth Blueprint is a discovery and strategy session designed to help you walk away with an actionable roadmap you can choose to take with you and implement on your own, or you can engage with me further to handle it for you to help your reach your potential in step 2.
Scope and Schedule of work: 3 weeks
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Week 1: You complete a Business & Marketing Questionnaire one week before our session
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Week 2: Two‑hour remote Growth Blueprint 1:1 workshop
In this session, we:
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Clarify your priorities and goals
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Review your current positioning and how clients find you
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Identify gaps, risks, and opportunities in your marketing and business development
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Discuss internal resources, constraints, and decision‑making
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Weeks 2-3: Growth Blueprint Development, includes:​
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Analysis and insights from your questionnaire and workshop
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Summary of key priorities and objectives based on your current situation and future goals
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Specific recommendations for brand and marketing activity to reach those goals
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Options for next steps to undertake the work together
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Week 3: 1‑hour review meeting to walk your through your Blueprint
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The outcome: Total clarity on where you are and what to do next
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Investment: $1,750
STEP 2: Establishing Your Foundation
This step is the next phase of our Growth Blueprint Session, where we set your marketing system in place and handle any gaps, implementing directly or teaching your team and working with your agencies on what exactly to do. You’re not starting over – we are building from your strengths! Your marketing will get aligned and you'll have the foundation ready for growth in place.
Example activities that will take place:
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Custom Marketing Plan: We will align your marketing goals to your revenue goals with a rock solid, robust plan so you will have a full-scale visual for you to stay focused on your goals, your ideal clients, and your budget. My marketing plans are not trivial and you will know what success looks like and how to measure it.
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Marketing calendar: We will develop a quarterly plan to identify and target key activities that line up with your current priorities and goals you want to achieve.
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Audience segmentation and personalization: I will help end mistargeting by defining exactly who is your desired client, what are their needs, so you will be targeting who is worth pursuing and where, as well as uncovering who is costing you time, money, and closed deals.
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Brand & positioning: Your brand is much more than your logo and color palette, but I will develop a robust brand guidelines book that has everything in one place you need to ensure uniformity across all sales and marketing channels. Misalignment is the biggest threat and I will help ensure your branding is secure and thriving.
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Content strategy and key pillars: We will build out an optimized strategy that is smart, effective, and operationally sound. I will help you build up your brand and your expertise so that your trust signals attract audiences, not confuse them and turn them away.
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Client journey experiences: Your customer's feedback on what moved them to hire your services will be evaluated, data analyzed, and top-producing lead sources will be determined so you will have refined your lead funnels, lead attribution, ROI, and impact CAC (cost acquisition per client).​​​​​​
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Confirm Roles & Responsibilities: We will identify the internal team roles, vendors, or the mix of both that will deliver the plan and at what capacity - SMART goals, KPIs, and SOPs.
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The outcome : You have clarity on your direction, alignment across your marketing, and a foundation that finally targets the clients you actually want to work with.
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The timeline: 3 months on average
Investment: $9,000 - $18,000 for 3 months
Where you land in the range depends on the size of your firm and the scope of the build. If your situation calls for more than 3 months, we agree on scope and rate before any work begins.​​
STEP 3: Implementing Your Growth Roadmap
Once your foundation is set in Step 2, we agree on the level of ongoing Fractional CMO support suited to your business needs. This is where strategy becomes execution and execution becomes results. Services can range from retaining me to execute the strategies, to quarterly meetings, to oversight and coaching of you and your team so you stay on track and reach your goals.
Options for working together:
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Fixed-scope engagement: A defined set of deliverables at a fixed monthly retainer, best when you know what you need built
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Strategy & guidance retainer: A set number of strategic leadership hours per month at a set monthly rate, with a flexible scope, best when priorities shift quickly and you need a CMO in the room
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Coaching and advisory: A set number of hours focused on coaching you and your internal team to lead marketing with confidence at a fixed monthly price
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The outcome: You have executive-level marketing leadership focused on accountability, impact, alignment, and revenue growth. And, clear budgeting and branding to win the right clients and a stronger return on every marketing dollar.
Client Result & Case Study
"Working with Julie Fisher not only elevated my entire business persona but helped me know who I am in my business and why people need me for what I do and how to connect me to them!
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My Social Media confidence is at an all-time high thanks to the Marketing Plan and Social Media and Blog Calendar tools she built for Berryhill Family Law. I feel like I know which direction I am going because we spent so much time dialing in my content around my ideal client base.
I have a ways to go but the tools Julie provided are hugely valuable and easy to use. I am excited to see how much my business has blossomed now that all my branding and content are aligned.
Without Julie’s help, I really don’t think my phone would be ringing (or that people would be booking appointments through my website) nearly as much and as fast I could have ever hoped! "
Jennifer Berryhill, Founder of Berryhill Family Law - a licensed legal paraprofessional firm
Denver, Colorado
Before we start
Common questions about the process, pricing and terms
It is the most common starting point, but not a requirement. If you are already managing your own marketing and need a second opinion or focused education, a Marketing Strategy Session is the better fit. If your marketing feels disconnected from your goals and you are not sure where the gaps are, start with the Blueprint.
Do I have to start with the Growth Blueprint?
What is included in your fractional CMO retainer fees?
Everything I build for you. Your marketing plan, brand guidelines, content strategy and calendars are all covered by my fee, with no separate charges for deliverables. The only outside costs come from services I do not handle in house, such as website design and development, online advertising, or print and billboard placement. I will flag those upfront so nothing is a surprise.
Are your fractional CMO contracts month to month?
Partly. The Growth Blueprint and Foundation engagements run for the term listed, since both are fixed scope with defined deliverables. If your Foundation build needs more than 3 months, we agree on that timeline before we start, not partway through. Ongoing Fractional CMO support after that is month to month, so you are not locked into a long commitment.
WORKING WITH A FRACTIONAL CMO
The best ROI
for the lowest spend
Get the most comprehensive marketing plan that you can take with you to any ad agency, digital marketing agency, print vendor and stay on brand, on budget, and achieve better outcomes!