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RESOURCES | BLOG | THE CMO MARKETING MINDSET
Marketing Insights & Strategic Perspectives
Explore articles on branding, digital marketing, business development, and the strategies that guide businesses toward stronger alignment between marketing efforts and growth goals.


When You’re Not Sure Your Marketing Is Producing, Look Beyond the Tactics to Alignment
When marketing activity is high but results are hard to measure, the problem may be deeper than the tactics. Marketing alignment helps reveal where positioning, SEO, business development, sales, and the client experience are disconnected so you can make better strategic decisions and improve business growth.

Julie Fisher
Sep 227 min read


We Are Small Business: A National Small Business Week 2026 Message from Fisher Marketing Services
This small business week belongs to us: the builders, the risk-takers, and the ones who bet on themselves. created with ChatGPT by Fisher Marketing Services National Small Business Week 2026 runs May 3–9, and this year's theme hits close to home: the comeback of Main Street. Not a corporate rebound. Not a Wall Street rally. The return of the small business owner — the person who chose vision over a steady paycheck and built something from scratch. That's me. That's probably y

Julie Fisher
May 83 min read


Businesses & Law Firms: Why Business Development Still Brings In Your Best Clients in 2026
Business development still works because relationships still matter. This article explores why referrals remain a powerful growth source and how intentional follow-up, smarter relationship targeting, and better tracking can turn connections into measurable business opportunities.

Julie Fisher
Apr 288 min read


What Does a Fractional CMO Cost a Small to Mid-Sized Business in 2026?
Hiring a Fractional CMO gives small to mid-sized businesses (SMBs) access to senior-level marketing leadership without the cost of a full-time executive. This blog breaks down 2026 pricing, cost comparisons, and the business impact of fractional marketing leadership so SMBs can make a confident, growth-focused decision.

Julie Fisher
Jan 276 min read


How Fractional CMO Services Drive Better Profits for Small to Mid-Sized Businesses and Law Firms
Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive. Discover five strategic shifts that can improve small business marketing, strengthen decision-making, reduce wasted spend, and drive more profitable growth.

Julie Fisher
Jan 138 min read
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