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Explore our blog library! It's filled with helpful SMB Marketing tips, real-world strategies, and industry insights. We are for small to mid-sized businesses succeeding and love to be a part of seeing that happen.

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A lavishly dressed man stands proudly with charts on his outfit. Two jesters hold cash and a chart labeled "Empty Promise." Banner reads "Marketing Theater."

Marketing Theater Is Expensive: The “Profit Framework” Trap That Keeps SMBs Paying for Bad Advice

Marketing theater is paramount to The Emperor’s New Clothes tale for small to mid-sized business owners . Shiny profit frameworks that promise clarity and growth, then leave owners confused, blamed, and overpaying. This article shows what it is, red flags you can spot, and what real strategic SMB marketing support looks like.

MARKETING STRATEGY

Julie Fisher

Feb 109 min read

Fisher Marketing ad; text on cost of fractional CMO in 2026. Shows 50%-85% savings. Features two business figures on a teal background.

What Does a Fractional CMO Cost a Small to Mid-Sized Business in 2026?

Hiring a Fractional CMO gives small to mid-sized businesses (SMBs) access to senior-level marketing leadership without the cost of a full-time executive. This blog breaks down 2026 pricing, cost comparisons, and the business impact of fractional marketing leadership so SMBs can make a confident, growth-focused decision.

FRACTIONAL CMO

Julie Fisher

Jan 278 min read

Your Law Firm Says Its Website Is “Fine.” The Results Say Otherwise.

Why Digital Marketing + Marketing Leadership Get Law Firms Better Cases — Not Just Rankings or Leads Graphic created by Fisher Marketing Services LLC TL;DR – Quick Summary Most law firms say their website is “fine” because it looks good and ranks, but the results tell another story. The real issue is not bad marketing. It is misalignment between digital efforts, intake, operations, and data. Agencies execute tasks, but they cannot lead the full picture inside the firm. Withou

MARKETING STRATEGY & PLANNING

Julie Fisher

Dec 1, 20258 min read

Two silhouettes in discussion atop a circular yellow background. Text about 2025-2026 marketing insights and fractional CMO leadership.

What 2025 Taught Law Firms & What 2026 Now Demands

2025 data shows that high performing law firms that brought in a fractional CMO expert, hit all new growth margins. Proving that law firms didn’t struggle with visibility in 2025, rather, they struggled with alignment. The DIY marketing that lawyers try to do, only impedes growth factors. From intake gaps to unreliable reporting, discover why fractional CMO leadership became the missing link for small and mid-sized firms and what 2026 demands next.

FRACTIONAL CMO

Julie Fisher

Nov 18, 20255 min read

The Marketing Blind Spot Your Law Firm Doesn’t Know It Has — But I Do

It’s often overlooked. DIY won’t reach it. Agencies don’t oversee it. Discover how a Fractional CMO can and will help your law firm hit new revenue highs, attract better-qualified leads, and empowers your team with systems that actually work. TL;DR (Quick Summary) Most law firms lose 40%+ of revenue opportunities because of broken systems, slow or inconsistent intake, poor data, and misaligned marketing efforts. A Fractional CMO aligns strategy, systems, intake, and ROI with

OPERATIONAL MARKETING

Julie Fisher

Nov 13, 20257 min read