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RESOURCES | BLOG | THE CMO MARKETING MINDSET
Marketing Insights & Strategic Perspectives
Explore articles on branding, digital marketing, business development, and the strategies that guide businesses toward stronger alignment between marketing efforts and growth goals.


Making Sense of Marketing
Marketing data should help you understand what is working, what is not, and what to do next. For many law firms and professional service businesses, the real challenge is connecting scattered reports, incomplete data, and individual marketing tactics to the bigger business picture.

Julie Fisher
Aug 6, 20258 min read


Why Lawyers + Law Firm Branding = Identity Crisis (And the Solution)
Most law firms think branding is just a logo or website but real branding is your reputation, your story, and the trust you build. Discover why most lawyers get branding wrong, and learn how to create a brand that attracts your ideal clients and sets your firm apart.

Julie Fisher
Jul 3, 20257 min read


Great Marketing Fails Without Great Follow-Up
Law firms can invest heavily in marketing and still lose valuable leads when intake and follow-up fall short. This article looks at where those breakdowns happen—and how stronger response, follow-up, and tracking systems can improve conversion and revenue.

Julie Fisher
Jun 28, 20253 min read


5 Strategies to Drive Demand Generation for Law Firms in 2025
Discover how a law firm revitalized its marketing through demand generation, achieving over 1300% website traffic growth, doubling online leads, and dramatically increasing social media engagement. Learn how strategic branding, educational content, and data-driven campaigns can build trust, boost visibility, and drive sustainable growth for your legal practice. Practical insights to elevate your firm’s marketing success.

Julie Fisher
Jun 8, 20254 min read


AI Overviews Are Changing Google Search: What Every Law Firm Needs to Know Now
Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact. Learn how LinkedIn profiles, cross-platform visibility, and attorney SEO now play a central role in attracting potential clients.

Julie Fisher
May 20, 20255 min read
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