When marketing activity is high but results are hard to measure, the problem may be deeper than the tactics. Marketing alignment helps reveal where positioning, SEO, business development, sales, and the client experience are disconnected so you can make better strategic decisions and improve business growth.

AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.

Your marketing may not be underperforming because the tactics are bad. The problem may be that they are not aimed at the same buyer. I have been in marketing for a good minute, and one pattern has followed me throughout my career: marketing problems are usually evaluated one tactic at a time. If a digital campaign underperforms, we look at targeting or creative. If an event does not generate enough leads, we question the sponsorship. If the website is not converting, we look

Content may have reach, but your brand determines what that content is representing. This article challenges the long-standing “content is king” mindset and shows how aligning brand strategy, content, SEO and the buyer experience can improve trust, lead quality and conversion.

Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive. Discover five strategic shifts that can improve small business marketing, strengthen decision-making, reduce wasted spend, and drive more profitable growth.