AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.

Your marketing may not be underperforming because the tactics are bad. The problem may be that they are not aimed at the same buyer. I have been in marketing for a good minute, and one pattern has followed me throughout my career: marketing problems are usually evaluated one tactic at a time. If a digital campaign underperforms, we look at targeting or creative. If an event does not generate enough leads, we question the sponsorship. If the website is not converting, we look

Business development still works because relationships still matter. This article explores why referrals remain a powerful growth source and how intentional follow-up, smarter relationship targeting, and better tracking can turn connections into measurable business opportunities.

Hiring a Fractional CMO gives small to mid-sized businesses (SMBs) access to senior-level marketing leadership without the cost of a full-time executive. This blog breaks down 2026 pricing, cost comparisons, and the business impact of fractional marketing leadership so SMBs can make a confident, growth-focused decision.

Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive. Discover five strategic shifts that can improve small business marketing, strengthen decision-making, reduce wasted spend, and drive more profitable growth.