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A California Fractional CMO & Marketing Consultant Firm
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Blogs
Explore our blog library! It's filled with helpful SMB Marketing tips, real-world strategies, and industry insights. We are for small to mid-sized businesses succeeding and love to be a part of seeing that happen.


We Are Small Business: A National Small Business Week 2026 Message from Fisher Marketing Services
This small business week belongs to us — the builders, the risk-takers, and the ones who bet on themselves. created with ChatGPT by Fisher Marketing Services National Small Business Week 2026 runs May 3–9, and this year's theme hits close to home: the comeback of Main Street. Not a corporate rebound. Not a Wall Street rally. The return of the small business owner — the person who chose vision over a steady paycheck and built something from scratch. That's me. That's probably

Julie Fisher
15 hours ago3 min read


You Don't Have a SMART Goal. You Have a Wish in Business Clothes.
You have been writing SMART goals wrong, and so has almost everyone else. The framework's creator, George T. Doran, said the action plan was the most critical step. Somewhere between 1981 and today, it quietly disappeared. Find out how it happened, who normalized the mistake, and what a real SMART goal looks like.

Julie Fisher
2 days ago8 min read


SMBs & Law Firms: Why Business Development Still Brings In Your Best Clients in 2026
What are the five non-negotiables that make business development actually work in 2026? This blog breaks down how law firms and SMBs can use relationship nurturing, follow-up, tracking, target network strategy, and territory mapping to turn warm connections into real referrals.

Julie Fisher
Apr 2810 min read


Branding Is King. Content Is Queen. And Most Marketing Efforts Have Been Doing It Backwards.
Still treating content as king? Branding is the foundation your content needs to convert leads and most businesses have the order backwards. When branding and content work in alignment, the prospect journey becomes frictionless, leads improve, and your marketing ROI compounds. Learn why branding leads the chess game of marketing and how that relationship changes everything.

Julie Fisher
Apr 1413 min read


7 Marketing Gaps a Fractional CMO Fixes So Your Business Gets Better Leads
Struggling with digital marketing that delivers traffic but not better leads for your law firm? A fractional CMO fixes 7 key gaps—lead quality, website content, strategy, client personas, intake, follow-up—turning low-quality inquiries into high-value clients and revenue, like one firm's doubled clients at 30% profit gain.

Julie Fisher
Mar 3110 min read
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