This month’s The CMO Marketing Mindset looks at the career lessons that stay relevant long after platforms and tactics change. Patricia Riley, MBA, shares what mentorship, crisis communications, leadership, trust, collaboration and stepping outside her comfort zone taught her across more than 20 years in marketing and communications

When marketing activity is high but results are hard to measure, the problem may be deeper than the tactics. Marketing alignment helps reveal where positioning, SEO, business development, sales, and the client experience are disconnected so you can make better strategic decisions and improve business growth.

AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.

Your marketing may not be underperforming because the tactics are bad. The problem may be that they are not aimed at the same buyer. I have been in marketing for a good minute, and one pattern has followed me throughout my career: marketing problems are usually evaluated one tactic at a time. If a digital campaign underperforms, we look at targeting or creative. If an event does not generate enough leads, we question the sponsorship. If the website is not converting, we look

One year ago I launched The CMO Marketing Mindset with a simple goal: create a space for real conversations about marketing strategy and business growth. Now, 1,059 subscribers later, I'm sharing the biggest lesson from year one, the new direction for the newsletter, and where this next chapter is headed.