Fractional CMO Services for Law Firms
Strategic marketing leadership to help your firm attract more clients and grow without the cost of a full-time executive.
At Fisher Marketing Services, we do the marketing, so you can focus on your client's success.
Request your Free Consultation.
Get Expert Leadership That Will Turn Your Marketing Investment Into Your Best Cases
We understand the unique challenges that solo, small, midsized, and boutique law firms face in today’s competitive legal market. Juggling client work, business development, and marketing can feel overwhelming, especially when you lack an in-house marketing team or a Chief Marketing Officer on staff. That is where I come in.
We offer outsourced marketing and fractional CMO solutions tailored specifically for law firms. Our team acts as your dedicated marketing department, handling everything from marketing strategy and planning to branding, digital communications, and client acquisition so you can focus on what you do best: practicing law.
At Fisher Marketing Services, our fractional CMO services help you attract high-value clients, build a stronger brand, and achieve measurable growth, so you can dedicate your time to delivering outstanding legal results.
How a Fractional CMO Differs From Your Marketing Agency
Your current marketing agency is your tactical team a Fractional CMO serves as your strategic commander.
Marketing Agency Partnership vs. Strategic Marketing Leadership
Solo, small law firms and boutique law firms face unique marketing challenges from a lack of time, to developing what marketing strategy efforts work best, and a limited budget. So, most law firms turn to marketing agencies believing this is the answer to their overall marketing strategy and infrastructure.
Agencies provide website design, SEO services, content creation, and digital advertising services with reports that show progress is being made and leads are being generated. And, those services are essential. However, while these agencies excel at tactical execution of those services, they typically lack the strategic oversight to achieve your law firm's branding, quality lead generation and legal industry expertise necessary for bar association guidelines. Simply put, they are not invested in the overall infrastructure your marketing and business development efforts require. Fortunately, it is ours!
Relying on a law firm marketing agency to be your only marketing leadership may seem like the best and most simple thing to do and, perhaps, it produces some quality leads and positions your firm. But, in reality and, from my experience, you are missing the expertise required to impact significant change, strengthen infrastructure, and deepen your law firm's legal services in your community and increase potential new clients.
Every law firm wants leads, but merely relying on a legal marketing agency for the best results will not do. Your law firm’s ROI is found and strengthened in established and experienced marketing strategy. Leadership is key.
Why Choose Fisher Marketing Services?
Fisher Marketing Services provides the marketing leadership your agency lacks (and you don't have time for)
Get Strategic Marketing Solutions that Deliver ROI & Watch Your Revenue Grow
You don't need another agency or service provider; you need leadership that will position your law firm's expertise where your audience is looking. That requires a marketing strategy that agencies have some ability to provide, but not to the degree that will produce the best results. You need to move your law firm ahead and gain the market share necessary to be profitable.
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Specialized Law Firm Marketing: We speak your language and understand the regulatory and ethical considerations unique to legal marketing.
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Fractional CMO Leadership: Access top tier marketing leadership without the full time executive salary. Our fractional CMO services provide the strategy and oversight your firm needs to grow.
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Scalable, Affordable Plans: Whether you are a solo practitioner or a boutique firm with a dozen attorneys, our three flexible plan options fit your budget and goals.
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Customized Solutions: We do not believe in one size fits all marketing. Every plan is designed to address your firm’s specific pain points and growth objectives.
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Proven Results: Our approach is rooted in industry best practices, data driven insights, and measurable outcomes that drive client acquisition and firm reputation.
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Strengthen Infrastructure: We help law firms strengthen infrastructure in their marketing and business development efforts, ensuring sustainable growth and a solid foundation for the future.
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Return on Investment: We focus on delivering a clear return on investment for every marketing dollar spent, with transparent reporting and measurable results that demonstrate value.
Tailored marketing plans and targeted marketing strategies will bring your law firm the best value, not another agency or lead generation program.
What Is a Fractional CMO?
A fractional CMO is an outsourced marketing leader who works with businesses on a part-time or contract basis to develop and guide high-level marketing strategy.
They offer executive-level insight and direction without the commitment or cost of a full-time hire, helping companies stay competitive, focused, and aligned with their growth goals.
The Fisher Marketing Advantage:
From In-House Marketing Director to Fractional CMO
Julie Fisher brings a unique combination of legal industry depth and strategic business leadership.
With 7+ years as Marketing Director at prestigious law firms and 30+ years in B2B and B2C advertising, marketing, sales and account management, she understands both the operational challenges you face and the strategic solutions that drive results.
Her background includes high-level C-suite responsibilities where she built books of business in insurance, healthcare and government contracts.
Julie's long-term thinking approach centers on integrity and activity that produces results.
This has consistently allowed her to deliver profitability across all account portfolios while creating the best client experiences possible.
Julie Fisher CEO & Founder
YOUR FRACTIONAL CMO
As founder and CEO of Fisher Marketing, Julie is a Southern California native and first-generation college graduate with a degree in Business Administration and Human Resource Management.
Her understanding that great marketing connects people with the right solutions comes from both professional experience and personal values.
A dedicated mom, animal lover and advocate, Julie volunteers for causes close to her heart and loves spending time by the ocean. She brings the same authenticity and care to both personal and professional relationships . My Bio.
Why Julie Transitioned to the Fractional CMO Model
Julie's transition from in-house law firm Marketing Director to fractional CMO was driven by her desire to bring value and access to strategic marketing leadership for hard working law firms. She witnessed firsthand how larger firms thrived with dedicated marketing executives, while smaller practices struggled without this critical guidance. The lack of agency follow through, poor execution or no execution of contracted services and skewed reporting were just a few misnomers she experienced. The worst part was the amount of money being spent on the actual rate of return - really did not sit well with her.
So, she researched and found that the fractional CMO business model would enable her to scale her expertise across multiple clients, providing each firm with the strategic oversight they needed; while satisfying her need to see businesses thrive and clients get the best experience possible. This type of approach allows her to apply the best practices she has learned, while continuing to expand her knowledge in a field that never stops changing and developing new innovations. Her love of learning finally met the career path she was looking for.
Industry Recognition and Thought Leadership
As Co-Chair of the Legal Marketing Association's Social & Digital Special Interest Group, Julie stays at the forefront of law firm marketing trends and best practices. Her expertise in law firm digital marketing, social media marketing strategy, and legal industry compliance ensures your marketing efforts align with both business goals and ethical requirements.
Why Hire a Fractional CMO Instead of an In-House Marketing Director?
It's a cost-effective marketing solution for solo, small law firms or mid-sized law firms that provides high-level results.
Partnering with a fractional CMO means your firm doesn't pay for an employee's salary, taxes, and benefits.
Your law firm will have access to high-level marketing leadership with the skills you need to deliver tailored, strategic solutions that produce. Plus, integrity, privacy (non-disclosures) and dedication for your law firm's business model and goals are highly respected and treated the same as if we were employees.
What Does A Fractional CMO Cost?
Outsourcing marketing leadership can be a terrific option for small to mid-sized law firms wanting to minimize their budget but maximize their returns.
While effective marketing drives the growth, we know the six-figure cost of a full-time Chief Marketing Officer or Director can remain out of reach for many smaller firms. Not the case when you choose to work with us. Typically, an experienced legal marketing professional can cost anywhere between $150,000-$300,000+ annually, not including benefits, payroll taxes, and other onboarding costs. With us, you will not be charged an hourly fee so there will be no “surprise invoices”
Fisher Marketing Services offers flexible plans. We set up options that include fixed monthly plans or short-term project rates, so your investment aligns with your budget and business strategy. It's a flexible investment that offers clear value and with transparent, flat-rate options to meet any size law firm.
Here are the 3 Fractional CMO service plan options we offer:
PROJECT-BASED
Perfect for specific marketing initiatives such as:
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Marketing Plan, Strategy & Brand Development
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Business Development: Referrals, partnerships, thought leadership, PR efforts
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Operational Marketing Alignment: Intake systems, CRM optimization, reporting, client satisfaction
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New marketing initiatives: research, strategy, and implementation
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Re-brand: market research, agency oversight, channel strategy, develop collateral, and brand authority development
TRANSITIONAL SUPPORT
Designed for firms undergoing specific changes:
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Practice area expansion or geographic growth
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Leadership transitions requiring marketing continuity
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Merger or acquisition marketing integration
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Temporary coverage during marketing staff transitions
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Seasonal campaign management for specific practice areas
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Start-up marketing leadership, new hire onboarding, and coaching
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One-time or intermittent, ongoing marketing leadership
FULL-SERVICE CMO
Ideal for firms requiring consistent marketing oversight:
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Day to Day Marketing oversight: omni-channel strategy, plan development and reporting, client experience optimizations
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Business Development planning and execution for law firm and attorneys
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Operational marketing alignment and optimization for ROI impact
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Staff onboarding and coaching on marketing touchpoints
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Lead and Demand generation strategies and agency oversight
Not sure which Fractional CMO plan is right for your law firm?
Use our guide and take a short quiz to help identify what you’re law firm’s needs are.
Click on the image to open up the guide or the button below.
If you prefer, book a call with us today and let’s talk it through.
We’d love to hear from you and are happy to help uncover which one may best suit your needs!
Unlock Your Law Firm’s Potential with Fisher Marketing Services
Our passion is helping law firms like yours achieve remarkable success by turning your marketing investment into your best cases.
Are your ready for law firm marketing that delivers real results instead of empty promises?
We know the promises that are made to law firms that are looking to scale and bring in quality clients. At Fisher Marketing Services, we live and breathe law firm marketing and we guarantee we are not just another marketing vendor with empty promises. Instead, we work closely with you, becoming an extension of your team, to craft a marketing strategy that reflects your firm’s unique goals and values.
We are thought leaders, growth strategists, and trusted advisors who understand the unique challenges and opportunities facing solo, small, and mid-sized law firms. Fisher Marketing Services is your strategic partner for growth, offering expert leadership and tailored solutions designed specifically for law firms. Our personalized approach ensures we understand your brand inside and out, empowering us to create campaigns that resonate with your target audience and deliver measurable results.
What sets us apart is our unwavering commitment to your success. Our work is about more than just expertise and execution. We genuinely care about your firm’s growth and success. We listen to your aspirations, address your challenges, and collaborate with you every step of the way. Our goal is to help you focus on what matters most, your clients and your legal work, while we handle the marketing.
If you are ready to elevate your law firm’s marketing and achieve new heights, partner with Fisher Marketing Services. Together, we will help your firm shine, stand out from the competition, and unlock its full potential. Let us make your vision a reality.
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