DOES YOUR BUSINESS GET LEADS...
But not really the quality or desired client your law firm or business wants?
The majority of law firms and SMBs (small and mid-sized businesses) spend heavily on digital marketing efforts, such as SEO, blogging, online and social media ads, only to attract inquiries that don’t fit their ideal client profile. The issue isn’t visibility; it’s alignment within your marketing strategy.
There is more to marketing than just building a website or implementing some SEO concepts. You need strategic planning that is developed based on your overall marketing needs and, then, overseen by a marketing expert; not just a digital marketing agency. Tactics managed by an agency easily overlook the full marketing system your business goals demand to be in place. Leads may come in and some may be viable, but it doesn't mean you are profitable or achieving the best ROI your business could be experiencing.
Our Fractional CMO (Chief Marketing Officer) Services bring high-quality marketing expertise that will deliver quality leads while still reducing client acquisition costs, better ROI for more informed data-driven decisions, and create leaner operational marketing processes to achieve higher conversion rates while decreasing lead follow-up issues. And, at a fraction of the cost of hiring on a full-time marketing executive.
Most small to mid-sized law firms and businesses want to do better marketing but simply can't justify the cost of a full-time hire that has senior-level marketing expertise. With Fisher Marketing, we not only offer Fractional CMO leadership, but we offer it at an accessible price. Set up a free, no obligation intro meeting to learn more!
IS YOUR BUSINESS READY TO GROW...
But your marketing system isn't established or organized?
If your marketing and business development knowledge is more inside your mind, than inside a designed system, like a CRM or even a spreadsheet, chances are, you can't identify who your top lead gen sources or your top referral partners are. This is critical to how you spend your marketing budget and your marketing efforts!
Your marketing, business development, and operations not being aligned causes them to move in different directions. This is one of the reasons why your marketing system isn't producing the best results. You're business experiences critical budget waste, inconsistencies across each department (no matter how small your team is), and there is a lack of market intelligence critical to your competitiveness in the marketplace that is causing you to lose ground - no matter if your website is on page one of Google or not.
These are just a few of the issues our fractional CMO efforts have helped
correct for business owners and the results have been impactful!
If these are not addressed, your law firm or business stays or becomes more reactive and your results become more unpredictive.. With proper strategy and systems in place, alignment can occur and your business gains clarity in which marketing investments truly drive results and which ones drain time and budget.
Fisher Marketing Services unites these areas with fractional marketing leadership so you get under one coordinated strategy that connects every action to a measurable outcome. It begins with our assessment of your current state, the identifying of where gaps are, and, then implementing solutions without disrupting your business operations.
Our marketing results move law firms and SMBs towards functionality and profitability.
Get to know how we can help you run a more effecient business with better workflows and make better decisions.
No more guesswork or allowing critical knowledge to rest inside your head only,
get a clear foundation and framework that allows your business to grow with a clear purpose.
DOES YOUR BUSINESS NEED A
MARKETING DIRECTOR...
But either can't afford the additional full-time hire or your team needs support?
In a competitive market, waiting months to recruit and onboard marketing leadership costs time, money, and opportunity. Hiring in-house marketing leadership can cost well into six figures when factoring in salary,
benefits, and overhead all before a single strategy is executed. That's a delay that can be easily avoided.
On a monthly retainer contract (non-employee) basis, Fisher Marketing's Fractional CMO services can offer part-time marketing consultant needs, or day-to-day hands-on management at affordable rates - a fraction of the cost of a full-time employee (FTE).
From assessment to execution, our fractional CMO leadership focuses on your business marketing goals, while working with you and your team as if we were a direct hire. We want and know our performance efforts will help your law firm or small business flourish and compete! Expertise + cost-effectiveness = a smarter business decision.
MEET YOUR FRACTIONAL CMO
IT'S ABOUT YOU—YOUR BUSINESS, YOUR REPUTATION, & YOUR REVENUE.
I’m here to help make sure your marketing reflects that same level of excellence and delivers profit. I oversee and own every project and effort end-to-end so you don’t have to.
My goal is to bring you success and take the marketing over so you do your higher calling at its best: bringing value to the people who chose you to help them and leading your business to a better year. My Bio.
Julie Fisher
FOUNDER & CEO
Your Fractional CMO
If you have a LinkedIn account, join my free monthly newsletter: The CMO Marketing Mindset
INDUSTRIES WE SERVE
Outsourced marketing is a smart investment for small to mid-sized businesses and nonprofits that want to generate better leads, improve performance, and grow with intention. We work with organizations where trust, expertise, and reputation directly impact growth, including:
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Law firms
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Medical offices & private practices
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Healthcare agencies (home health, hospice, senior care)
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Real estate professionals & property managers
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Contractors
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Professional consultants & accountant firms
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Faith-based organizations & non-profits
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Insurance & financial services firms
While these organizations differ in mission and structure, they share the same challenge: needing clear marketing leadership to turn effort into progress. The difference comes from having the right leadership guiding decisions, plans, and results.
Companies that use Fractional CMOs report an average revenue growth rate of 29%, compared to 19% for companies that don’t.
- Harvard Business Review -
FRACTIONAL CMO SERVICES
THAT OFFER A FULL-SUITE OF MARKETING SERVICES FOR YOUR BUSINESS
To grow your business, it's imperative that you know how to market your services to attract the right clients and build your brand reputation.
From overseeing website re-brands, scaling better MQLs (marketing qualified leads) and client acquisitions for high-value clients, aligning branding across all marketing channels, and everything between, Fisher Marketing is experienced in SMB marketing and law firm marketing. Click any service below to learn more about what we do.
WHY WORK WITH FISHER MARKETING?
You get a veteran law firm marketer, prior sales, operations, and advertising experts, journalists, and SEO strategists invested in proving their abilities and deliverables.
We get law firms and SMBs! We know small to mid-sized businesses are looking for marketing services that fit their current stage of growth whether that means a one-time project, transitional guidance while a team is forming, or ongoing day-to-day marketing management.
My team's approach is built on the belief that high-quality marketing should be accessible and affordable for every business. We’ll collaborate with you to design a Fractional CMO plan that fits your goals and budget.
FREQUENTLY ASKED QUESTIONS (FAQS) ABOUT FRACTIONAL CMOS:
FAQ #1: What does a Fractional CMO do?
ANSWER: A fractional CMO is a senior marketing leader who helps guide your strategy, messaging, and growth on a part-time basis and without the cost of hiring and paying for a full-time executive. They build the marketing plan, align it with business goals, and lead execution through your team or trusted partners. Refer to this blog to learn the benefits law firms in 2025 saw by retaining Fractional CMOs.
FAQ #2: What does a Fractional CMO cost?
ANSWER: A fractional CMO typically charges a monthly retainer based on scope and hours. Pricing varies depending on whether you need consulting or strategy plus execution leadership. Typical services are managed as one-time projects, transitional guidance, or ongoing marketing leadership. Refer to this blog for a 2026 breakdown of what a Fractional CMO costs and more, but most businesses invest several thousand dollars per month for fractional CMO services.
FAQ #3: When should an SMB (small to mid-sized business) consider hiring a fractional CMO?
ANSWER: An SMB should consider hiring a fractional CMO when it needs senior-level marketing leadership but isn’t ready to hire a full-time employee (FTE). This is especially helpful for business startups preparing to launch, businesses entering a growth phase, or needing stronger positioning and go-to-market direction. It’s also a smart move when leads or sales plateau, a rebrand is needed, or SMB marketing efforts feel busy but inconsistent. A fractional CMO helps clarify strategy, prioritize the right channels, and guide execution to drive measurable results.
IS YOUR BUSINESS READY TO INVEST IN ITS SUCCESS?
We are marketing leaders, growth strategists, and trusted advisors
who will get you there.
Schedule a Free Meeting with The Fractional CMO to Learn More
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