EXPERIENCED LEADERSHIP | PRACTICAL MARKETING GUIDANCE
Fractional CMO Services That Drive Growth
Marketing strategy doesn't have to mean a new website or more advertising.
With over 30 years of business and marketing experience, I help law firms and business owners navigate marketing challenges with clarity, confidence, and a focus on measurable business results.
Take control of your marketing
Whether you're building a new business, struggling with rising customer acquisition costs, or questioning your marketing performance, the answer isn't always a new website, more advertising, or another vendor. What's often missing is the leadership needed to connect strategy, people, budgets, and execution.
Fisher Marketing Services provides fractional CMO leadership to help law firms and professional service businesses make informed decisions, strengthen marketing performance, and build a clearer path toward sustainable growth.
Identify new opportunities for business growth and market expansion
Strengthen competitive positioning and reach the right audiences
Attract more qualified prospects and improve client acquisition
Deliver measurable results without hiring a full-time CMO
MEET JULIE FISHER
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Move Forward With Confidence
With more than 30 years of experience in marketing, business development, sales, and executive account leadership, I'm a seasoned marketing executive, business consultant, and founder of Fisher Marketing Services.
My career spans law firms, professional services, advertising, retail, and restaurant operations. I've worked with businesses across a wide range of industries and revenue levels, giving me firsthand insight into the challenges business owners face when balancing growth, operations, budgets, and marketing decisions.
As a former in-house law firm marketing director and business consultant with the OCIE Small Business Development Center, I bring both executive marketing expertise and practical business experience to every client engagement.
Learn more about how I helped a new business start-up in Denver, Colorado achieve great results in 90 days! A family law legal service offering certified divorce coaching services - check out their case study!
CORE SERVICES
Marketing Expertise for Every
Phase of Business Growth
Fractional CMO Services
Executive marketing consultant, oversight, team and vendor management, budget direction, and hands-on implementation without the expense of a full-time CMO.
"Julie with Fisher Marketing provided exceptional training and support for all of my marketing needs, from setting up my Google Business Profile Page (which helped save me tons of time, energy and frustration), to developing my brand kit (logo, business card, graphics), to setting up Social Media Pages and developing content to get me started, to developing my Marketing Plan with supporting tracking documents, to training and helping me understand the best and most effective ways to advertise and promote my business once I was all set up. I can't believe how fast the payoff has been!"
Jennifer Berryhill, LLP & Certified Divorce Coach
Berryhill Family Law - a licensed legal paraprofessional firm, Colorado
Client Results
"Julie redesigned my website, helped create a beautiful billboard, and developed a digital marketing strategy that has strengthened my online presence and increased traffic to my website. She combines creativity with professionalism and always follows through on her commitments. Julie is dependable, reliable, trustworthy, and truly invested in her clients' success. If you're looking for a marketing professional who delivers quality work and helps your business stand out, I highly recommend Fisher Marketing."
Kristin Clark
Realtor & Property Manager, California
Copple Concierge Services
"Julie helped us rethink our entire business development and marketing approach with clarity and intention. As our fractional CMO, she also corrected our broken referral tracking, giving us the data we needed to finally focus on what was driving real results. We began spending marketing money on lead sources that produced the clients we were looking for. Our social media and email marketing branding was fixed and we had better metrics because of it. More open rates, followers, and better client experiences with her strategy and efforts. Julie knows what she is doing and she listens and explains things so you understand them."
Dean A.
Founder & Principal Attorney
Elder Law Firm, Arizona
Frequently Asked Questions
A fractional CMO (Chief Marketing Officer) is a senior marketing executive who works with your business on a part-time or contract basis, typically 10-20 hours per month. Unlike hiring a full-time CMO—which costs $150,000-$300,000+ annually—a fractional CMO provides the same strategic leadership at a fraction of the cost.
For law firms and small to mid-sized businesses, a fractional CMO develops your marketing strategy, aligns marketing efforts with business goals, manages vendors and teams, and ensures every marketing dollar drives measurable results. You get C-suite expertise without the C-suite salary.
What is a fractional CMO?
How much does a fractional CMO cost?
Fractional CMO services typically range from $3,000 to $15,000 per month depending on scope, hours, and level of involvement. Most small to mid-sized law firms and professional service businesses invest $5,000-$15,000 monthly for strategic marketing leadership.
Compare this to a full-time CMO salary ($150K-$300K+ plus benefits) or the hidden costs of ineffective marketing. A fractional CMO delivers executive-level strategy at 20-30% of the cost of a full-time hire—making it the smarter investment for growing firms.
When should a law firm or business hire a fractional CMO?
Consider hiring a fractional CMO when:
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You're getting leads, but not the right clients — traffic without conversions signals a strategy problem
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Marketing feels chaotic or disconnected — efforts across channels aren't aligned with business goals
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You need senior leadership but can't justify a $150K+ hire — you're between growth stages
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Your marketing budget isn't producing measurable ROI — spending without clear results
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You're planning a rebrand, expansion, or major growth initiative — strategic guidance is critical
What's the difference between a fractional CMO and a marketing agency?
A marketing agency executes tactics (SEO, ads, content, websites) but typically doesn't provide strategic leadership or sit at the decision-making table. A fractional CMO is your strategic marketing leader who:
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Develops the overall marketing strategy aligned with business goals
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Manages and holds agencies/vendors accountable for results
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Connects marketing to revenue and business outcomes
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Makes executive-level decisions about budget allocation and priorities
Many law firms use both: a fractional CMO for strategy and leadership, plus agencies for tactical execution. The fractional CMO ensures your agency investments drive your business growth.
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