Get Expert Leadership That Will Turn Your Marketing Investment Into Your Best Cases
Solo and boutique law firms face unique marketing challenges from a lack of time, to seeing what marketing efforts work best, and a limited budget.. So, most law firms turn to marketing agencies believing this is the answer to their marketing strategy.
Agencies provide website design, SEO services, content creation, and digital advertising services with reports that show progress is being made and leads are being generated. However, while these agencies excel at tactical execution, they typically lack the strategic oversight to achieve proper branding, quality lead generation and legal industry expertise necessary for bar association guidelines.
Your current marketing agency is your tactical team—a Fractional CMO serves as your strategic commander.
Agency Partnership vs. Strategic Leadership
Relying on a law firm marketing agency to be your only marketing leadership may seem like the best and most simple thing to do and, perhaps, it produces some quality leads and positions your firm. But, in reality and from my experience, you are missing the expertise required to connect strategy with your law firm’s goals.
Critical issues can and will arise from the lack of leadership. Issues from a lack or confusion of brand authority, thought leadership, incomplete intake efforts, budget waste, poor lead quality and loss of market share.
The good news: every law firm I was hired to bring leadership and direction, improved after I developed a tailored marketing plan and began implementing the strategic initiatives. The agency services were brought into alignment on targeted strategies and branding efforts, better lead generation efforts were executed that led to better quality new clients. Every law firm wants leads, but merely relying on a marketing agency for the best results will not do. Your law firm’s ROI is found in established and experienced marketing strategy. Leadership is key.
Fisher Marketing Services provides the marketing leadership your agency lacks (and you don't have time for)
Get Strategic Marketing Solutions that Deliver ROI & Watch Your Revenue Grow
With Fisher Marketing Services, you will get executive legal marketing leadership and solutions crafted to meet and exceed your law firm's revenue potential. Our fractional law firm CMO services offer executive-level leadership at a fraction of the cost of a new hire.
You don't need another agency or service provider; you need leadership that will position your law firm's expertise where your audience is looking. That requires strategy that agencies have some ability to provide, but not to the degree that will produce the best results. You need to move your law firm ahead and gain the market share necessary to be profitable.
The bottom line? Your time and money won’t be wasted. We guarantee that your marketing dollars will be better allocated to delivering better outcomes with our leadership.
The best part? Having in-house marketing experience means we know law firms. You will benefit quickly because we know what to do. We hit the ground running and begin delivering on commitments and cultivating strategies to get your law firm where you envisioned it should be - or didn't know it could go. Tailored marketing plans and targeted strategies will bring your firm the best value, not another agency or lead generation program.
Go beyond what an agency delivers and get the leadership your law firm needs to truly develop and grow.
Your Agency Executes Services. A Fractional CMO Delivers Oversight, Strategy, Expertise, and Cohesion
We will bring a cohesion to your law firm's marketing program that will, in turn, positively impact your overall operations. From the lead generation of a potential new client, to their first interaction with your law firm; tracking that data effectively is essential. And, that is one of Fisher Marketing Services specialties - developing data-driven reporting that drives better law firm business decisions.
Working for law firms we saw the disconnect between departments and how it impacted budget decisions, employee workflows, and important data needed to see the cause and effect of your marketing efforts. Knowing where to look is essential and that is where we stand above the rest.
We look for the gaps that we know are overlooked and viewed as unimportant, when that data is actually critical. That hidden data or missing data can help allocate your law firm's overall budget needs, it will better equip your staff to understand their role, and their impact in the client experience.
Outsourcing your marketing to a contracted marketing executive can be the best business decision your law firm didn't know it needed. You will get an expert that knows how to create pathways between marketing and operations so you will know what is working and what isn't. With a fractional CMO's leadership, your law firm will experience the successful management your marketing and business growth goals is looking for.
What Is a Fractional CMO?
A fractional CMO is an outsourced marketing leader who works with businesses on a part-time or contract basis to develop and guide high-level marketing strategy.
They offer executive-level insight and direction without the commitment or cost of a full-time hire, helping companies stay competitive, focused, and aligned with their growth goals.
Why Hire a Fractional CMO Instead of an In-House Marketing Manager?
Partnering with a fractional CMO is a cost-effective way to elevate your law firm marketing without committing to a full-time employee. Instead of paying for an employee's salary, taxes, and benefits, your firm secures access to high-level marketing leadership and a skilled professional who will deliver tailored, strategic solutions aligned with your company's objectives. You pay for what you need, when you need it. Integrity, privacy (non-disclosures) and dedication for your law firm's business model and goals are highly respected and treated the same as if we were employees.
What Does A Fractional CMO Cost?
Fisher Marketing Services offers flexible plans. Our options include fixed monthly plans or short-term project rates, so your investment aligns with your budget and business strategy. It's a flexible investment that offers clear value - and with transparent, flat-rate options to meet any size law firm.
While effective marketing drives the growth, we know the six-figure cost of a full-time Chief Marketing Officer or Director can remain out of reach for many smaller firms. Not the case when you choose to work with us. Typically, an experienced legal marketing professional can cost anywhere between $150,000-$300,000+ annually, not including benefits, payroll taxes, and other onboarding costs.
Fractional CMO services will deliver strategic expertise and leadership at a fraction of that cost. And, with us, you will not be charged an hourly fee so there will be no “surprise invoices”. Each investment option below can flex with the needs of your law firm and regular collaborative meetings will ensure complete pricing transparency.
Here are the 3 Fractional CMO plan options we offer:
Project-Based
Perfect for specific marketing initiatives such as:
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Marketing Plan development that establishes a clear budget.
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Business Development Strategy: Referrals, partnerships, positioning, visibility, relationships
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Operational Marketing Alignment: Intake systems, CRM optimization, workflow efficiency, reporting, client satisfaction
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New marketing initiative interest: research, strategy and implementation
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Re-brand: market research, agency management, guidelines, channel strategy, and message development
Transitional Support
Designed for firms undergoing specific changes:
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Practice area expansion or geographic growth
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Leadership transitions requiring marketing continuity
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Merger or acquisition marketing integration
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Temporary coverage during marketing staff transitions
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Seasonal campaign management for specific practice areas
Full-Service CMO
Ideal for firms requiring consistent marketing oversight:
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Marketing department oversight: omni-channel strategy, plan development and implementation, and reporting
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Business Development planning and execution for law firm and attorneys
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Operational marketing alignment and optimization
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Regular agency and service provider performance reporting and management
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Continuous client experience and lead generation system improvements
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Staff onboarding and oversight
Not sure which plan is right for you?
Use our guide and take a short quiz to help identify what you’re law firm’s needs are.
Click the image to open up the guide.
If you prefer, book a call with us today and let’s talk it through.
We’d love to hear from you and are happy to help uncover which one may best suit your needs!
The Fisher Marketing Advantage:
From In-House Marketing Director to Fractional CMO
Julie Fisher brings a unique combination of legal industry depth and strategic business leadership.
With 7+ years as Marketing Director at prestigious law firms and 30+ years in B2B and B2C advertising, marketing, sales and account management, she understands both the operational challenges you face and the strategic solutions that drive results.
Her background includes high-level C-suite responsibilities where she built books of business in insurance, healthcare and government contracts.
Julie's long-term thinking approach centers on integrity and activity that produces results.
This has consistently allowed her to deliver profitability across all account portfolios while creating the best client experiences possible.
Julie Fisher CEO & Founder
YOUR FRACTIONAL CMO
As founder and CEO of Fisher Marketing, Julie is a Southern California native and first-generation college graduate with a degree in Business Administration and Human Resource Management.
Her understanding that great marketing connects people with the right solutions comes from both professional experience and personal values.
A dedicated mom, animal lover and advocate, Julie volunteers for causes close to her heart and loves spending time by the ocean. She brings the same authenticity and care to both personal and professional relationships . My Bio.
Why Julie Transitioned to the Fractional CMO Model
Julie's transition from in-house law firm Marketing Director to fractional CMO was driven by her desire to bring value and access to strategic marketing leadership for hard working law firms. She witnessed firsthand how larger firms thrived with dedicated marketing executives, while smaller practices struggled without this critical guidance. The lack of agency follow through, poor execution or no execution of contracted services and skewed reporting were just a few misnomers she experienced. The worst part was the amount of money being spent on the actual rate of return - really did not sit well with her.
So, she researched and found that the fractional CMO business model would enable her to scale her expertise across multiple clients, providing each firm with the strategic oversight they needed; while satisfying her need to see businesses thrive and clients get the best experience possible. This type of approach allows her to apply the best practices she has learned, while continuing to expand her knowledge in a field that never stops changing and developing new innovations. Her love of learning finally met the career path she was looking for.
Industry Recognition and Thought Leadership
As Co-Chair of the Legal Marketing Association's Social & Digital Special Interest Group, Julie stays at the forefront of law firm marketing trends and best practices. Her expertise in law firm digital marketing, SEO strategy, and legal industry compliance ensures your marketing efforts align with both business goals and ethical requirements.
The Goal Is To See Your Marketing Investments Bridge the Gap Between Marketing Execution & Business Outcomes
A Fractional CMO helps you maximize the value of your current marketing investments by working with your existing agency partners, optimizing those relationships rather than replacing them—unless a change is truly needed. With a keen eye on compliance and innovation, a Fractional CMO drives accountability across your marketing efforts, providing guidance on legal requirements and the smart use of new technologies like AI.
Beyond tactical execution, a Fractional CMO brings strategic leadership to the table. Developing referral partnerships and business development strategies designed to generate high-quality leads, while also creating executive-level plans and departmental budgets that agencies typically cannot provide. Most importantly, they shift the focus from simply tracking marketing activities to reporting on real, measurable business outcomes—ensuring your marketing efforts directly support your company’s growth and success.
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