What is a fractional CMO?

A fractional CMO (Chief Marketing Officer) is a senior marketing executive who works with your business on a part-time or contract basis, typically 10-20 hours per month. For law firms and small to mid-sized businesses, a fractional CMO develops marketing strategy, aligns marketing efforts with business goals, manages vendors and teams, and focuses marketing investment on measurable results.

How much does a fractional CMO cost?

Fractional CMO services typically range from $3,000 to $15,000 per month depending on scope, hours, and level of involvement. Most small to mid-sized law firms and professional service businesses invest $5,000-$8,000 monthly for strategic marketing leadership.

When should a law firm or business hire a fractional CMO?

Consider hiring a fractional CMO when you are getting leads but not the right clients, marketing feels chaotic or disconnected from business goals, you need senior leadership without hiring a full-time executive, your marketing budget is not producing measurable ROI, or you are planning a rebrand, expansion, or major growth initiative.

What's the difference between a fractional CMO and a marketing agency?

A marketing agency executes tactics such as SEO, advertising, content, and websites. A fractional CMO provides strategic marketing leadership, develops the overall strategy, manages agencies and vendors, connects marketing to business outcomes, and guides budget allocation and priorities. Many law firms use both, with the fractional CMO coordinating strategy and leadership while agencies handle tactical execution.

EXPERIENCED LEADERSHIP | PRACTICAL MARKETING GUIDANCE

Fractional CMO Services That Drive Growth

Marketing strategy doesn't have to mean a new website or more advertising.

With over 30 years of business and marketing experience, I help law firms and business owners navigate marketing challenges with clarity, confidence, and a focus on measurable business results.

Schedule a Strategy Call

Explore Services

$Julie Fisher, fractional CMO and marketing strategist, seated in a professional setting with messaging about marketing strategy, turning ideas into action, and achieving business results.$

Marketing support when you need it most

Whether you're building a new business, struggling with rising customer acquisition costs, or questioning your marketing performance, the answer isn't always a new website, more advertising, or another vendor. What's often missing is the leadership needed to connect strategy, people, budgets, and execution.

Fisher Marketing Services provides fractional CMO leadership to help law firms and professional service businesses make informed decisions, strengthen marketing performance, and build a clearer path toward sustainable growth.

Identify new opportunities for business growth and market expansion

Strengthen competitive positioning and reach the right audiences

Attract more qualified prospects and improve client acquisition

Deliver measurable results without hiring a full-time CMO

2026 Fractional CMO Costs

Fisher Marketing serves law firms, legal services, medical offices, nonprofits, contractors, and financial advisors. California-based and serving clients nationwide, Julie offers 30+ years of marketing and business experience, including 7+ years as an in-house law firm marketing director, with direct strategic guidance and implementation support.

MEET JULIE FISHER

Julie Fisher, Founder and Fractional CMO of Fisher Marketing Services smiling in a black professional dress wearing a gold watch and necklace with long blonde hair slightly curled at the ends. She is inside an office with a city skyline outside the window. A green plant in a white vase is on the floor behind her and a lit shelf unit is in the background scene

Move Forward With Confidence

My diverse career spans management roles at law firms, professional services, advertising, retail, and restaurant operations. I've worked with businesses across a wide range of industries and revenue levels, giving me firsthand insight into the challenges business owners face when balancing growth, operations, budgets, and marketing decisions.

As a former in-house law firm marketing director and business consultant with the OCIE Small Business Development Center, I bring both executive marketing expertise and practical business experience to every client engagement.

Establishing my own fractional CMO business gives me the viewpoint of being a business owner, as well, as the ability to help more than one business develop and grow.

Learn more about how I helped a new business start-up in Denver, Colorado achieve great results in 90 days! A family law legal service offering certified divorce coaching services - see the results: case study.

More About Julie

Client Case Study

CORE SERVICES

Marketing Expertise for Every
Phase of Business Growth

Fractional CMO Services

Executive marketing consultant, oversight, team and vendor management, budget direction, and hands-on implementation without the expense of a full-time CMO.

Explore Fractional CMO Services →

Coastal highway winding toward the sunset, representing strategic direction and business growth.

Marketing Strategy & Leadership

Turn your business goals into a clear, comprehensive marketing plan. Identify opportunities, reach the right audiences, and make informed decisions about where to invest your marketing dollars.

Get Marketing Help

Brand Strategy

Build a brand that reflects who you are and why clients should choose you. Whether starting fresh or rebranding, establish a distinctive identity that earns recognition and trust.

Develop Your Brand

LinkedIn, Facebook, and Instagram icons connected to audience targeting and growth graphics above a social media planning notebook.

Social Media Strategy & Workshops

Turn your social media presence into a purposeful part of your marketing. Learn how to reach the right audiences, develop meaningful content, and build consistency across your channels.

Boost Your Social Media

$AI-generated portrait of a blonde marketing executive seated in a professional lounge, representing fractional CMO leadership.$

CMO Guidance & Advisory

Stop second-guessing your marketing decisions. Get experienced executive guidance to evaluate what's working, address challenges, and make better use of your marketing resources.

Get CMO Guidance

“Julie with Fisher Marketing provided exceptional training and support for all of my marketing needs…from setting up my Google Business Profile Page…to developing my brand kit (logo, business card, graphics), to setting up Social Media Pages and developing content to get me started…I can't believe how fast the payoff has been!”

Jennifer Berryhill, LLP & Certified Divorce Coach, Colorado
Berryhill Family Law - a licensed legal paraprofessional firm

In Their Words

“Julie redesigned my website, helped create a beautiful billboard, and developed a digital marketing strategy that has strengthened my online presence and increased traffic to my website. She combines creativity with professionalism and always follows through on her commitments.”

Kristin Clark

Realtor & Property Manager, California

Copple Concierge Services

“As our fractional CMO, she also corrected our broken referral tracking, giving us the data we needed to finally focus on what was driving real results. We began spending marketing money on lead sources that produced the clients we were looking for.”

Dean A.

Founder & Principal Attorney

Elder Law Firm, Arizona

Frequently asked questions

Fractional CMO Basics

Our Process and Services

Working Together

Our blogs

Fisher Marketing illustration of four women on telephones passing along the 7-11-4 marketing rule, with articles, social posts, podcasts and slides repeating its disputed Google attribution

The 7-11-4 Marketing Rule: How a Good Marketing Principle Became a False Google Statistic

Seven hours of content. Eleven interactions. Four platforms. The 7-11-4 marketing rule sounds researched and its Google attribution makes it sound authoritative. Julie Fisher of Fisher Marketing examines the evidence behind the claim, separates documented research from marketing folklore, and explains what businesses should focus on to build buyer trust.

Julie Fisher

9 min read

A Marketing & Communications Career Well Traversed: Where Legacy and Lessons Meet

This month’s The CMO Marketing Mindset looks at the career lessons that stay relevant long after platforms and tactics change. Patricia Riley, MBA, shares what mentorship, crisis communications, leadership, trust, collaboration and stepping outside her comfort zone taught her across more than 20 years in marketing and communications

Julie Fisher

8 min read

Marketing slide with smiling blonde woman, Juile Fisher fractional CMO of Fisher Marketing Services LLC and text The Alignment Advantage; hexagon diagram links SEO, sales, and growth.

When You’re Not Sure Your Marketing Is Producing, Look Beyond the Tactics to Alignment

When marketing activity is high but results are hard to measure, the problem may be deeper than the tactics. Marketing alignment helps reveal where positioning, SEO, business development, sales, and the client experience are disconnected so you can make better strategic decisions and improve business growth.

Julie Fisher

7 min read

Ready to move your business forward?

Let's discuss where your business stands today, what's holding it back,
and how the right marketing strategy can move it forward.

Schedule a Strategy Call

EXPERIENCED LEADERSHIP | PRACTICAL MARKETING GUIDANCE

Fractional CMO Services That Drive Growth

Marketing support when you need it most