This month’s The CMO Marketing Mindset looks at the career lessons that stay relevant long after platforms and tactics change. Patricia Riley, MBA, shares what mentorship, crisis communications, leadership, trust, collaboration and stepping outside her comfort zone taught her across more than 20 years in marketing and communications

AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.

One year ago I launched The CMO Marketing Mindset with a simple goal: create a space for real conversations about marketing strategy and business growth. Now, 1,059 subscribers later, I'm sharing the biggest lesson from year one, the new direction for the newsletter, and where this next chapter is headed.

This small business week belongs to us: the builders, the risk-takers, and the ones who bet on themselves. created with ChatGPT by Fisher Marketing Services National Small Business Week 2026 runs May 3–9, and this year's theme hits close to home: the comeback of Main Street. Not a corporate rebound. Not a Wall Street rally. The return of the small business owner — the person who chose vision over a steady paycheck and built something from scratch. That's me. That's probably y

Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive. Discover five strategic shifts that can improve small business marketing, strengthen decision-making, reduce wasted spend, and drive more profitable growth.