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RESOURCES | BLOG | THE CMO MARKETING MINDSET
Marketing Insights & Strategic Perspectives
Explore articles on branding, digital marketing, business development, and the strategies that guide businesses toward stronger alignment between marketing efforts and growth goals.



The CMO Marketing Mindset
One year ago I launched The CMO Marketing Mindset with a simple goal: create a space for real conversations about marketing strategy and business growth. Now, 1,059 subscribers later, I'm sharing the biggest lesson from year one, the new direction for the newsletter, and where this next chapter is headed.

Julie Fisher
Aug 74 min read


We Are Small Business: A National Small Business Week 2026 Message from Fisher Marketing Services
This small business week belongs to us: the builders, the risk-takers, and the ones who bet on themselves. created with ChatGPT by Fisher Marketing Services National Small Business Week 2026 runs May 3–9, and this year's theme hits close to home: the comeback of Main Street. Not a corporate rebound. Not a Wall Street rally. The return of the small business owner — the person who chose vision over a steady paycheck and built something from scratch. That's me. That's probably y

Julie Fisher
May 83 min read


Why Law Firms Can't Afford to Ignore Social Media Marketing in 2025
Social media marketing for law firms has changed dramatically, but the reasons for using it have not. Learn how visibility, trust, and connection support client acquisition, referrals, and long-term business development.

Julie Fisher
Jun 6, 20258 min read


The Referral Relationship Gap: Why Your Business Development Efforts Are Falling Short
You network, you follow up, you show up—but the referrals never flow. If your business development efforts aren't translating into quality cases, you may be facing the referral relationship gap. This blog explains why law firms fall short in turning connections into consistent referrals and offers a proven framework to help close that gap and build reliable, lasting partnerships.

Julie Fisher
Apr 4, 20255 min read


Why Your Law Firm's Marketing, Operations, and Business Development Must Talk to Each Other
Stop running siloed departments. Learn how integrating marketing, operations, and business development creates a unified growth strategy.

Julie Fisher
Apr 4, 20254 min read
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