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A California Fractional CMO & Marketing Consultant Firm
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Blogs
Explore our blog library! It's filled with helpful SMB Marketing tips, real-world strategies, and industry insights. We are for small to mid-sized businesses succeeding and love to be a part of seeing that happen.


Great Marketing Fails Without Great Follow-Up
Your marketing is generating leads, but they're not converting. Here's why: 39% of law firms take over 2 hours to respond to leads, while nearly half of consumers hire the first firm that contacts them. If you're spending $3,000/month on marketing but only converting 3 of 20 leads due to poor follow-up, you're wasting $30,000+ annually. The problem isn't your marketing; it's what happens after the lead comes in.

Julie Fisher
Jun 28, 20255 min read


Can Your Law Firm Intake Efforts Undermine Your Law Firm's Success?
Your law firm's intake team is the critical first touchpoint that shapes the client experience and impacts case retention. This blog explores why intake matters, the dangers of unrealistic KPIs through a personal injury firm case study, and how targeted coaching can empower your intake staff to drive growth and strengthen your brand's credibility.

Julie Fisher
Jun 12, 20259 min read


5 Strategies to Drive Demand Generation for Law Firms in 2025
Discover how a law firm revitalized its marketing through demand generation, achieving over 1300% website traffic growth, doubling online leads, and dramatically increasing social media engagement. Learn how strategic branding, educational content, and data-driven campaigns can build trust, boost visibility, and drive sustainable growth for your legal practice. Practical insights to elevate your firm’s marketing success.

Julie Fisher
Jun 8, 20254 min read


5 Ways Fractional CMOs Fuel Law Firm Growth: From Referrals to ROI
Referrals are a trusted growth source for law firms but they’re not a strategy. Without branding, tracking, or operational alignment, they lose impact fast. This article explores how a fractional CMO helps solo and boutique law firms transform informal referrals into scalable business development systems. From intake data to branding clarity, discover how to turn relationships into ROI without hiring an in-house marketing manager.

Julie Fisher
May 22, 20256 min read


AI Overviews Are Changing Google Search: What Every Law Firm Needs to Know Now
Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact. Learn how LinkedIn profiles, cross-platform visibility, and attorney SEO now play a central role in attracting potential clients.

Julie Fisher
May 20, 20255 min read
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