Client Acquisition Cost (CAC) gets thrown around like it’s a marketing strategy, but most law firms and SMBs don’t actually know what moves it. This article explains the core levers behind CAC, how ROI must be part of the conversation, and the simple marketing and operational system shifts that stop you from overpaying for every new client. Learn the 6 components you need in place and how Fisher Marketing Services' fractional CMO support can get it done right.
