You have been writing SMART goals wrong, and so has almost everyone else. The framework's creator, George T. Doran, said the action plan was the most critical step. Somewhere between 1981 and today, it quietly disappeared. Find out how it happened, who normalized the mistake, and what a real SMART goal looks like.

What are the five non-negotiables that make business development actually work in 2026? This blog breaks down how law firms and SMBs can use relationship nurturing, follow-up, tracking, target network strategy, and territory mapping to turn warm connections into real referrals.

Referrals aren’t automatic, they’re earned. Learn 5 steps to build a stronger law firm referral network, how to track referrals, and apply the A-B-C Segmentation Model to turn business development into reliable growth.

Think your law firms marketing doesn’t make any sense? You’re not alone. This blog by Julie Fisher, CEO and Fractional CMO of Fisher Marketing Services LLC helps law firms make sense out of their marketing data with clear strategy, client targeting, and real-world insights that lead to better ROI decisions and desired revenue growth.

Discover how a law firm revitalized its marketing through demand generation, achieving over 1300% website traffic growth, doubling online leads, and dramatically increasing social media engagement. Learn how strategic branding, educational content, and data-driven campaigns can build trust, boost visibility, and drive sustainable growth for your legal practice. Practical insights to elevate your firm’s marketing success.