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Blogs
Explore our blog library! It's filled with helpful SMB Marketing tips, real-world strategies, and industry insights. We are for small to mid-sized businesses succeeding and love to be a part of seeing that happen.
Why Most Law Firms and SMBs Overpay for Clients — And How to Fix This Marketing Budget Mistake
Client Acquisition Cost (CAC) gets thrown around like it’s a marketing strategy, but most law firms and SMBs don’t actually know what moves it. This article explains the core levers behind CAC, how ROI must be part of the conversation, and the simple marketing and operational system shifts that stop you from overpaying for every new client. Learn the 6 components you need in place and how Fisher Marketing Services' fractional CMO support can get it done right.
Julie Fisher
Mar 1611 min read
Your Law Firm Says Its Website Is “Fine.” The Results Say Otherwise.
Why Digital Marketing + Marketing Leadership Get Law Firms Better Cases — Not Just Rankings or Leads Graphic created by Fisher Marketing Services LLC TL;DR – Quick Summary Most law firms say their website is “fine” because it looks good and ranks, but the results tell another story. The real issue is not bad marketing. It is misalignment between digital efforts, intake, operations, and data. Agencies execute tasks, but they cannot lead the full picture inside the firm. Withou
Julie Fisher
Dec 1, 20258 min read
Referrals Aren’t a Given at Your Law Firm; They Are a Benefit from Earning Them
Referrals aren’t automatic, they’re earned. Learn 5 steps to build a stronger law firm referral network, how to track referrals, and apply the A-B-C Segmentation Model to turn business development into reliable growth.
Julie Fisher
Sep 4, 20259 min read
Can Your Law Firm Intake Efforts Undermine Your Law Firm's Success?
Your law firm's intake team is the critical first touchpoint that shapes the client experience and impacts case retention. This blog explores why intake matters, the dangers of unrealistic KPIs through a personal injury firm case study, and how targeted coaching can empower your intake staff to drive growth and strengthen your brand's credibility.
Julie Fisher
Jun 12, 20259 min read
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