Seven hours of content. Eleven interactions. Four platforms. The 7-11-4 marketing rule sounds researched and its Google attribution makes it sound authoritative. Julie Fisher of Fisher Marketing examines the evidence behind the claim, separates documented research from marketing folklore, and explains what businesses should focus on to build buyer trust.

AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.

Business development still works because relationships still matter. This article explores why referrals remain a powerful growth source and how intentional follow-up, smarter relationship targeting, and better tracking can turn connections into measurable business opportunities.

More leads are not always the answer. This article breaks down seven marketing gaps, from strategy and client persona to intake, follow-up, and sales alignment, that can keep law firms and small to mid-sized businesses from turning marketing activity into better clients and stronger revenue.

Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive. Discover five strategic shifts that can improve small business marketing, strengthen decision-making, reduce wasted spend, and drive more profitable growth.