Marketing insights for law firm leaders and professional service business owners looking to strengthen their branding, improve their marketing, and make informed decisions about business growth.
Seven hours of content. Eleven interactions. Four platforms. The 7-11-4 marketing rule sounds researched and its Google attribution makes it sound authoritative. Julie Fisher of Fisher Marketing examines the evidence behind the claim, separates documented research from marketing folklore, and explains what businesses should focus on to build buyer trust.
AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.
SMART goals were never meant to be a percentage and a deadline dressed up as a management plan. When businesses turn KPIs into goals without defining the strategy, activities, ownership and resources behind them, employees are left chasing numbers instead of business results. This article looks at how SMART goals evolved—and how law firms and businesses can bring them back to their management roots.
