Explore articles on branding, digital marketing, business development, and the strategies that guide businesses toward stronger alignment between marketing efforts and growth goals.
AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.
SMART goals were never meant to be a percentage and a deadline dressed up as a management plan. When businesses turn KPIs into goals without defining the strategy, activities, ownership and resources behind them, employees are left chasing numbers instead of business results. This article looks at how SMART goals evolved—and how law firms and businesses can bring them back to their management roots.
