Explore articles on branding, digital marketing, business development, and the strategies that guide businesses toward stronger alignment between marketing efforts and growth goals.
AI is making marketing faster, but it is also exposing where strategy was missing. In this edition of The CMO Marketing Mindset, Julie Fisher looks at why positioning, brand clarity, and leadership still have to come before AI execution.
More leads are not always the answer. This article breaks down seven marketing gaps, from strategy and client persona to intake, follow-up, and sales alignment, that can keep law firms and small to mid-sized businesses from turning marketing activity into better clients and stronger revenue.
