Meet Julie Fisher
Fractional CMO
Julie Fisher - Fractional CMO
Founder & CEO, Fisher Marketing Services LLC
First-gen college grad. Legal marketing strategist. Proud mom of a ragtime piano prodigy and co-pilot on countless family adventures—including ruling Disneyland and California Adventure like seasoned pros. Julie brings over 30 years of experience in B2B and B2C sales, marketing and business development to the table. With 7+ years as in-house marketing leadership, she decided it was time to take her entreprenurial spirit and launch Fisher Marketing Services.
She’s a dog mom and rescue advocate, raised by two blue-collar powerhouses—a concrete truck driver with a gift for music and art, and an office manager with grit, grace, and the sharpest wit around. With roots in hard work, honesty, and hustle, Julie leads with the intention, clarity and direction. It's about achieving the goal and delivering the result to her clients. From personal efforts to professional ones, it's the values she cares most for.
Education
Bachelor of Arts Business Administration, Cal State University of San Bernardino, San Bernardino, CA | June 1991
Concentration in Human Resource Management • Member of University’s International Business Society • Member of the university’s intramural softball and volleyball teams • Earned position on the university’s women’s cross-country team 1986 - 1987
Membership & Volunteer Roles
Board Member, Mental Health Board & Hospice and Home Health Board, Loma Linda Veterans Hospital, Loma Linda, CA | June 2017 to December 2021
Provided guidance to the Hospice and Home Health and the Mental Health Veterans Assistance Boards to address the unique needs of veterans in the Inland Empire. Facilitated education and resources to improve access to healthcare, mental health services, and housing solutions. Worked with board members to identify service gaps and implement initiatives that resolved critical issues.
Social & Digital Special Interest Group (SIG) Co-Chair, Legal Marketing Association, Chicago, IL | January 2023 - Present
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Invited by the LMA President to serve as Co-Chair as a recognition of my expertise in law firm social media marketing and LMA engagement. Partnered with the marketing director of a leading ALM corporate law firm to design quarterly events delivering impactful educational content and promote SIG engagement, resulting in a 40% increase for 2023-2024. For 2025-2026, co-chairing with a plaintiff marketing director and a corporate law marketing manager to integrate diverse perspectives, create new events, and empower marketing professionals through best practices and cutting-edge insights.
PR Committee Member, Coachella Valley Volunteers In Medicine (VIM), Indio, CA | September 2024 - Present
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Invited to join a committee of business leaders to support marketing and public relations efforts for a nonprofit medical clinic serving uninsured and underinsured residents of Coachella Valley. Provide guidance on marketing planning, social media strategy, and AI-driven solutions to enhance branding, engagement, and patient outreach. Actively participate in events to raise awareness and funds while driving initiatives to increase the clinic’s visibility and patient census.
Ready to connect with Julie?
Call 888-695-4902 or submit a free consultation request — let’s have a conversation...
"I have so much respect for the legal minds I work with. I’m not here to reinvent what they’ve built. I’m here to listen, understand where they want to go, and help create the marketing structure that gets them there with clarity and confidence. The colors of this website, and yes, even the surfer, reflect my love of the ocean and what it teaches me every day. Surfing is about balance, precision, and knowing when to catch a wave and when to let one pass. It’s about facing your fears, swimming with the sharks, and taking on the outrageous power of a wave. That mindset of strategic, steady, and brave, is how I approach marketing. And it’s how I help law firms move forward, one smart wave at a time."
What Can You Expect from a Law Firm Fractional CMO?
No two firms are the same—and not every service listed below will apply to yours. But these examples reflect the expertise I bring to help solo and boutique law firms grow with clarity, consistency, and confidence. Whether you're looking to elevate your brand, strengthen referral relationships, or bring structure to your marketing, this list is a starting point.
Let’s find what fits your firm best.
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Social media marketing strategy and content planning
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Traditional marketing including print, direct mail, and events
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Digital marketing strategy tailored to firm goals
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Website SEO performance audit and analysis
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Website content and link management services
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Website analytics monitoring and insights
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Email marketing and newsletter development
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Lead generation planning and conversion tracking
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Practice area-specific campaign development
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Internal marketing enablement for attorneys and staff
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Reputation management and client review strategies
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Intake process alignment with marketing efforts
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Oversight of marketing vendors and tools
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Marketing budget planning and ROI reporting
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Brand positioning and message development
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Rebranding and visual identity oversight (firm brand guidelines)
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Strategic marketing plan creation and execution
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Team oversight and internal marketing coordination
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KPIs dashboard creation and analytics
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Press Release and public relations/media relations
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System integration for marketing and intake alignment
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Marketing performance reporting and analysis
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Online business listing management (Google Business, directories, etc.)
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Business development strategies, including attorney bio enhancements, professional networking, & referral source development.
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Marketing technology selection and implementation (CRM, intake tools, automation platforms)
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SWOT analysis
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Competitive analysis and positioning audits
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Client journey and experience optimization
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Crisis communication planning and brand protection
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Operational marketing workflow reviews
My Team and Partners
At Fisher Marketing Services, you're not handed a one-size-fits-all plan that promises the moon and delivers vanity metrics. With proper assessment, discovery and intuitive skills, I design your strategy with your vision and goals in mind. I want to ensure it fits your law firm’s culture, goals, and growth path.
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I collaborate with a select group of legal marketing professionals I've personally worked with or carefully vetted. These trusted partners specialize in operations, digital marketing, social media marketing, website development, SEO content, backlinks, lead generation and more.
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Each one is aligned with the values I hold dear: integrity, collaboration, and transparency. As my client, you can trust that every team member will honor the strategic framework built together and stay focused on delivering meaningful, measurable results. I want to results just as much as you do! You will see the difference with me and my team.
We believe marketing should pay for itself—and then some. From the moment we begin working on your plan, the focus is on results that are measurable, meaningful, and aligned with your firm’s goals. We aren’t here to throw spaghetti at the wall or hide behind vanity metrics. We’re here to deliver real ROI—and we’re not satisfied until you see it.
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We’ll regularly review what’s working, what’s not, and where we can optimize your strategy for maximum return. You won’t be left wondering what your investment is doing—you’ll have clarity, confidence, and a team that holds itself accountable every step of the way.
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Whether you’ve been burned by a past agency or you’re simply ready to get serious about your law firm's growth, you’ll quickly see the Fisher Marketing fractional CMO difference is: We make your law firm's marketing work harder—and smarter—so you don’t have to. Let's have a conversation...