Blogs

Referrals are a trusted growth source for law firms but they’re not a strategy. Without branding, tracking, or operational alignment, they lose impact fast. This article explores how a fractional CMO helps solo and boutique law firms transform informal referrals into scalable business development systems. From intake data to branding clarity, discover how to turn relationships into ROI without hiring an in-house marketing manager.

Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact. Learn how LinkedIn profiles, cross-platform visibility, and attorney SEO now play a central role in attracting potential clients.

Solo, small and mid-sized boutique law firms need operational systems that match their size, not complex solutions built for larger practices. This blog shares a fractional CMO’s approach to building practical, flexible, and results driven systems that support real growth. Learn how to simplify intake, track the right metrics, and improve handoffs so your law firm can scale without losing it's mind.

Client expectations are changing fast. In 2025, legal skill alone is not enough. The client experience now holds equal weight. This blog explores why solo and boutique law firms need strategic leadership to compete in the client experience economy and how a fractional CMO can help align marketing with operations to improve every interaction and create lasting client relationships.

Fisher Marketing Services LLC is now officially launched, offering fractional CMO and operational marketing services to solo and boutique law firms nationwide. Founded by Julie Fisher, the consultancy focuses on aligning marketing, operations, and business development to help firms grow with clarity and purpose. Learn how we support law firm success through strategy, structure, and measurable results.