Blogs

Law firms aren’t failing for lack of marketing; they’re failing for lack of assessment. In this blog, discover why your marketing program underperforms and how fractional CMO services turn wasted spend into measurable ROI and growth.

Referrals aren’t automatic, they’re earned. Learn 5 steps to build a stronger law firm referral network, how to track referrals, and apply the A-B-C Segmentation Model to turn business development into reliable growth.

Struggling with LinkedIn impressions? Julie Fisher of Fisher Marketing Services LLC reveals why 2025’s LinkedIn algorithm favors quality over quantity and how law firms can win with authentic, engaging content and smart strategy.

Think your law firms marketing doesn’t make any sense? You’re not alone. This blog by Julie Fisher, CEO and Fractional CMO of Fisher Marketing Services LLC helps law firms make sense out of their marketing data with clear strategy, client targeting, and real-world insights that lead to better ROI decisions and desired revenue growth.

Maximizing ROI shouldn’t feel out of reach at your law firm. This blog will help small and mid-sized law firms uncover the ROI drivers that matter: aligning budgets, attracting higher-quality leads, and defining the roles that fuel growth. Take the first smart step toward measurable results for your firm with 3 practical, proven approaches to masterting ROI.

Most law firms think branding is just a logo or website but real branding is your reputation, your story, and the trust you build. Discover why most lawyers get branding wrong, and learn how to create a brand that attracts your ideal clients and sets your firm apart.

Your marketing is generating leads, but they're not converting. Here's why: 39% of law firms take over 2 hours to respond to leads, while nearly half of consumers hire the first firm that contacts them. If you're spending $3,000/month on marketing but only converting 3 of 20 leads due to poor follow-up, you're wasting $30,000+ annually. The problem isn't your marketing; it's what happens after the lead comes in.

Your law firm's intake team is the critical first touchpoint that shapes the client experience and impacts case retention. This blog explores why intake matters, the dangers of unrealistic KPIs through a personal injury firm case study, and how targeted coaching can empower your intake staff to drive growth and strengthen your brand's credibility.