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Blogs
Explore our blog library — filled with helpful marketing tips, real-world strategies, and industry insights.


ROI Shouldn’t Feel Elusive
Maximizing ROI shouldn’t feel out of reach at your law firm. This blog will help small and mid-sized law firms uncover the ROI drivers that matter: aligning budgets, attracting higher-quality leads, and defining the roles that fuel growth. Take the first smart step toward measurable results for your firm with 3 practical, proven approaches to masterting ROI.

Julie Fisher
Jul 224 min read


Great Marketing Fails Without Great Follow-Up
Your marketing is generating leads, but they're not converting. Here's why: 39% of law firms take over 2 hours to respond to leads, while nearly half of consumers hire the first firm that contacts them. If you're spending $3,000/month on marketing but only converting 3 of 20 leads due to poor follow-up, you're wasting $30,000+ annually. The problem isn't your marketing; it's what happens after the lead comes in.

Julie Fisher
Jun 285 min read


AI Overviews Are Changing Google Search: What Every Law Firm Needs to Know Now
Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact. Learn how LinkedIn profiles, cross-platform visibility, and attorney SEO now play a central role in attracting potential clients.

Julie Fisher
May 205 min read


How Law Firms Can Elevate Their Client Experience Strategy in 2025
Client expectations are changing fast. In 2025, legal skill alone is not enough. The client experience now holds equal weight. This blog explores why solo and boutique law firms need strategic leadership to compete in the client experience economy and how a fractional CMO can help align marketing with operations to improve every interaction and create lasting client relationships.

Julie Fisher
Apr 275 min read


7 Reasons Why Your Law Firm Should Consider a Fractional CMO
Discover 7 reasons why a Fractional CMO can transform your law firm’s marketing strategy—without the full-time cost.

Julie Fisher
Apr 84 min read
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