A custom marketing plan
Connect your marketing goals to business and revenue priorities, with a clear view of the audience, channels, budget, and measures that will guide your work.
Fractional CMO services · California & nationwide
Marketing leadership.
A clearer path forward.
Experienced direction for law firms and professional service businesses that need their positioning, people, and marketing to work toward the same goals.
The leadership behind the work
Connect your marketing
to the business ahead.
A fractional CMO provides senior marketing leadership on a contract basis. I look across the whole picture: your goals, positioning, client journey, people, vendors, and budget.
If you are getting inquiries that do not fit, investing without a clear view of performance, or managing several vendors without a shared direction, the next step is to understand what is happening before adding more activity.
We start with your business and agree on the support you need. You can leave with a roadmap, build a stronger foundation, or continue with ongoing marketing leadership.
A staged path, built around your needs
Start with clarity.
Build from there.
01 / The Growth Blueprint
Know where you stand.
Decide what comes next.
A three-week, one-to-one assessment that turns your business goals and current marketing into a prioritized roadmap.
We examine your positioning, how clients find you, the activity already in place, and the resources available to move forward. Together, we identify gaps, risks, and opportunities and decide which priorities deserve attention first.
Your Blueprint includes insights from the questionnaire and workshop, a summary of your key objectives, recommendations for brand and marketing activity, and options for the next stage.
What you leave with
A clear, actionable roadmap you can implement yourself, share with your team, or use as the basis for further work together.
$1,750 Three-week engagement
Start with your Growth Blueprint ↗02 / Establishing your foundation
Give the strategy
something to stand on.
Build on what is working and address the gaps that prevent your marketing from moving together.
This is where the Blueprint becomes a connected marketing foundation. I can implement directly, work with your agencies, or guide your team through what needs to be done. The scope is based on your business, not a standard list of tactics.
Audience & positioning
Define the clients you want, the needs you address, and why your business should be considered. Give your brand and messaging a consistent direction.
Content & quarterly priorities
Establish useful content themes and a marketing calendar so your activity reflects your expertise, audience questions, and the priorities of the business.
The client journey
Examine how people discover you, inquire, and become clients. Review referral and lead sources and identify gaps in the path from interest to engagement.
People & responsibilities
Clarify the roles of your team, agencies, and outside specialists. Establish responsibilities and a shared understanding of the plan and priorities.
AI, automation & measurement
Identify where AI-assisted content, inquiry follow-up, CRM handoffs, and reporting can support the plan. Define useful measures, human review, and team responsibilities before implementation.
What changes for your business
Your marketing has a clearer direction, the essential pieces work together, and your people have a foundation they can use to reach the clients you want.
$9,000–$18,000 Three months on average
The investment depends on firm size and the scope of the build. Any extension is discussed and agreed before additional work begins.
Discuss your foundation ↗03 / Implementing your growth roadmap
Keep the work aligned.
Keep moving forward.
Once the foundation is in place, agree on the level of ongoing support your business needs.
You may need help delivering a defined scope, a strategic leader to guide shifting priorities, or coaching that helps your team own more of the work. We choose the arrangement around your goals, resources, and internal capacity.
Build & deliver
Fixed-scope engagement
A defined set of deliverables at an agreed monthly retainer. A useful fit when you know what needs to be built or implemented and want experienced support to get it done.
Discuss your project →Guide & adapt
Strategy & leadership retainer
A set number of leadership hours each month with a flexible scope. A fit when priorities change and you need a CMO to help guide decisions, people, budgets, and performance.
Explore ongoing leadership →Coach & strengthen
Coaching & advisory
Focused time helping you and your internal team lead marketing with more confidence. A fit when you want experienced guidance while your people carry out the work.
Explore CMO guidance →The aim of ongoing leadership
Clearer accountability, connected decisions, and a consistent way to review marketing against the goals of the business. Scope and pricing are agreed around the support required.
See the work in context
A foundation built.
A practice launched.
Berryhill Family Law · Colorado
A new identity, website, digital infrastructure, and marketing program developed in a coordinated fractional CMO engagement. Training and content planning tools helped the owner continue the work herself.
Read the client case study ↗Before we begin
A few practical
questions.
Do I have to start with the Growth Blueprint?
It is the most common starting point, but it is not required. If you need a focused second opinion or education, a marketing strategy session may be a better fit. If you need to understand gaps across your marketing, the Blueprint offers a broader assessment.
Explore marketing strategy →What is included in the fractional CMO fee?
The plan, brand guidelines, content strategy, and calendars developed within the agreed scope are covered by the fee. Outside services such as website development, advertising, or print placement can involve separate costs, which are discussed upfront.
Are ongoing retainers month to month?
Ongoing fractional CMO retainers are month-to-month. The Blueprint and Foundation phases have defined scopes and timelines. Cancellation terms and any project extension are covered in your agreement.
Your next chapter starts with a conversation
Let’s give your marketing
a clearer direction.
Tell me where your business is today—and where you want it to go.
Book a free consultation ↗A complimentary one-hour conversation. No obligation.