Strategy & business development
A customized, 40-page marketing program connected mission, positioning, competitive research, client and referral personas, goals, budget, and channel priorities.
Marketing strategy →Case Studies · Berryhill Family Law
A complete practice launch.
In under 90 days.
A new name, a new brand, an owner-controlled website, and a complete marketing program for a Colorado legal services and divorce coaching practice.
I worked directly with Jennifer C. Berryhill to connect her services, her story, and her marketing—then build the foundation and tools to move her business forward.
Client
Jennifer C. Berryhill
Berryhill Family Law
Practice & audience
Colorado legal services and nationwide divorce coaching, with a focus on adults 50+.
Engagement
Fractional CMO · Full launch
March–June 2026
Starting point
A solo practice needing clear positioning, accessible systems, and a coordinated launch.
01 · The situation
A capable professional.
An overwhelming starting point.
Jennifer was newly licensed as one of Colorado’s first Licensed Legal Paraprofessionals and already working as a Certified Divorce Coach®. She had the expertise to help clients, but her marketing did not give her a usable foundation.
She could not properly access or update her existing website. Its presentation did not reflect her values, her business social pages were not in place, and setting up Google Business Profile had become a source of frustration.
There was also a positioning challenge: potential clients and referral partners needed to understand what an LLP does and how Jennifer’s legal services and divorce coaching complemented each other. Her focus on later-in-life, or “gray,” divorce needed to come through clearly.
She needed a strategy, a working launch plan, and hands-on help that would move the business forward without adding to the overwhelm of running it alone.
02 · The work
From business understanding
to a working marketing program.
I led the strategy, design, setup, and implementation. Discovery came first, so every channel could reflect Jennifer’s voice, her services, and the people she wanted to reach.
Brand identity & positioning
A new firm identity, logo suite, and brand guidelines gave Jennifer a consistent presentation and a clear way to communicate the value of her legal and coaching services.
Brand strategy →Website & measurement
An owner-controlled website replaced the inaccessible site. Google Analytics 4, Tag Manager, and Search Console were set up and explained so Jennifer could understand performance.
Search & social presence
Google Business Profile, Bing, and Yelp listings supported discoverability. Facebook, LinkedIn, and Instagram business profiles gave the practice a coordinated social presence.
Launch communications
A national press release introduced the Colorado practice, its LLP services, its focus on gray divorce, and Jennifer’s Certified Divorce Coach® offering.
Clear service distinctions
Messaging explained the LLP designation and scope of services, with attention to Colorado’s advertising requirements and the distinction between legal services and divorce coaching.
Tools, training & confidence
A two-hour Social Media Blueprint Session, content repository, editorial calendar, branded Canva assets, and analytics training helped Jennifer continue the work independently.
Social media strategy & workshops →
Why the sequence mattered
Get the message right.
Then put it to work.
We established positioning and service distinctions before launching content. That gave the website, profiles, press release, and social media a shared direction. Training was part of the engagement from the start, so Jennifer could carry the program forward with tools she understood.
03 · The outcome
A practice ready to be found.
An owner ready to lead it.
56,401PR launch impressions
5,050Personal LinkedIn launch impressions
<90Days from start to launch
From visibility to conversations
Jennifer reported calls increasing from 1–2 per month to 3–4 per week, with people finding her through Google and AI search.
Beyond the numbers, she gained a clearer message, an accessible website, and an organized way to continue her marketing as a solo owner.
- Launch press release
- 1,323 views; under $0.01 per impression.
- Jennifer’s LinkedIn profile
- 1,656 members reached; 250 engagements.
- New Facebook page
- 506 views; 294 visits; 93 follows.
- New firm LinkedIn page
- 252 impressions; 25 followers; 26 search appearances.
Results reported in the original Berryhill Family Law case study for the March–June 2026 launch engagement. Call volume reflects Jennifer’s report.
04 · In Jennifer’s words
The business changed.
So did her confidence.
“Working with Julie Fisher not only elevated my entire business persona but helped me know who I am in my business and why people need me for what I do — and how to connect me to them!”Jennifer C. Berryhill, LLP & Certified Divorce Coach®Berryhill Family Law
The following excerpts are from Jennifer’s client success worksheet.
What were the biggest marketing challenges?
“I was having issues getting my Google Business Profile live, my social media business pages set up, and just overall marketing development and planning. I really didn’t know where to start and felt very overwhelmed and lost.”
“I not only needed hands-on support, but a better understanding of what I needed and why.”
What surprised you about the process?
“How much she really did for me in a short amount of time. Everything seemed effortless for her, and any time we hit any kind of snag or bump in the road she tackled it with grace and efficiency.”
What changed in the business?
“I am getting a lot of calls from folks finding me by ‘google searching’ and also with AI, which I feel is a very quick turnaround for her marketing efforts. I went from 1–2 calls a month to now at least 3–4 a week.”
How did the work affect your confidence?
“My social media confidence is at an all-time high thanks to the Marketing Plan and Social Media and Blog Calendar tools she built for Berryhill Family Law.”
“I am excited to see how much my business has blossomed now that all my branding and content are aligned.”
What was it like working together?
“I felt like Julie really ‘heard me’ and then really ‘knew me,’ and she used all of that to help dial down my ideal client and how to speak to them and provide a unique value proposition that made sense.”
What does your next chapter need?
Let’s connect your vision
with a plan to move it forward.
If your marketing feels disconnected or difficult to manage, let’s talk about where you are and what would help.
Talk with Julie ↗See how a fractional CMO engagement works →