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A California Fractional CMO & Marketing Consultant Firm
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Blogs
Explore our blog library! It's filled with helpful marketing tips, case studies, and industry insights. We are for small to mid-sized businesses succeeding and love to be a part of seeing it happen.


Why Law Firms Can't Afford to Ignore Social Media Marketing in 2025
84% of law firms generate leads through social media, yet most struggle with execution. Learn how strategic social media management helped one Elder Law practice achieve 200% follower growth and 45% more referrals. Discover why fractional CMO services that combine strategy with hands-on execution deliver measurable ROI for legal practice

Julie Fisher
Jun 6, 20258 min read


AI Overviews Are Changing Google Search: What Every Law Firm Needs to Know Now
Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact. Learn how LinkedIn profiles, cross-platform visibility, and attorney SEO now play a central role in attracting potential clients.

Julie Fisher
May 20, 20255 min read


A Law Firm Fractional CMO's 5 Step Approach to Scaling Small to Mid-Sized Firms
Solo, small and mid-sized boutique law firms need operational systems that match their size, not complex solutions built for larger practices. This blog shares a fractional CMO’s approach to building practical, flexible, and results driven systems that support real growth. Learn how to simplify intake, track the right metrics, and improve handoffs so your law firm can scale without losing it's mind.

Julie Fisher
Apr 28, 20257 min read


The Referral Relationship Gap: Why Your Business Development Efforts Are Falling Short
You network, you follow up, you show up—but the referrals never flow. If your business development efforts aren't translating into quality cases, you may be facing the referral relationship gap. This blog explains why law firms fall short in turning connections into consistent referrals and offers a proven framework to help close that gap and build reliable, lasting partnerships.

Julie Fisher
Apr 4, 20255 min read


Why Your Law Firm's Marketing, Operations, and Business Development Must Talk to Each Other
Stop running siloed departments. Learn how integrating marketing, operations, and business development creates a unified growth strategy.

Julie Fisher
Apr 4, 20254 min read
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